Drive strategic marketing leadership for segment-driven growth, translating insights into product marketing and GTM across the customer journey.

• Own end-to-end journey initiatives and cross-functional marketing across awareness to retention.
• Must-have: 7+ years in marketing with strategy leadership and storytelling.
• Standout: Proven ability to influence roadmaps and drive measurable business results.

Responsibilities

• Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
• Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
• Translate segment insights into product marketing opportunities and influence roadmap prioritization.
• Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
• Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
• Act as a change agent, driving product and marketing transformation and innovation
• Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.

Requirements

• Is an effective storyteller prepared to share the development of strategies and results with team and executive stakeholders
• 7 or more years of marketing experience with expertise in strategy roles
• Constantly pushes boundaries of “what could be” to drive innovation
• Always focuses on the big picture, considering impacts outside their given initiatives
• Is a fantastic partner, truly focused on relationship building and leading through strong collaboration
• Is highly curious and never settles for good enough
• Is data driven and analytical, while also being a big-picture, strategic thinker
• Is focused on how marketing drives quantifiable business results
• Is vigorous and thorough in their management of details
• Loves testing, learning, and taking calculated risks

Preferred

• Experience telling stories through both verbal and written communication
• Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines
• Strong analytical, problem solving and planning skills
• Proven ability to take initiative, influence others, and achieve results
• Skilled and comfortable at working in a highly matrixed organization
• Comfortable with continuously changing priorities
• Excellent written and verbal presentation skills
• Highly proficient in Microsoft Excel and PowerPoint

Benefits

• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.