Segment Marketing Manager - Repair & Remodel at LP Building Solutions | Nashville, TN

LP Building Solutions

Segment Marketing Manager - Repair & Remodel

Nashville, TN (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Build cross-functional marketing leadership to grow a contractor/pro segment by shaping regional demand, governance, and budgeted programs while aligning with enterprise priorities and a long-term profitable growth path.

Growth & Governance: Own segment strategy, prioritize initiatives, and align with enterprise priorities.
Regional Demand: Build region-specific plans and execute creative/media to grow homeowner demand.
Team & Budget: Lead marketing org and manage budgets, events, campaigns, and content to deliver targets.

Job Description

Responsibilities

Drive sales volume and strategic plan for the contractor/pro segment. Create a strategy with input from other functional leaders, including field sales and customer service to drive the Repair & Remodel business.
Build regionally targeted strategies and oversee the execution with the creative and media plans to achieve local growth across the Country, including driving homeowner demand.
Manage the loyalty programs that support our strategy and business goals and lead a team of marketing associates to assure successful execution.
Establish and implement marketing strategy, aligning with leaders across the company, corporate priorities, market positioning, and long-term market needs. Build recommendations to drive accelerated profitable growth in the segment.
Define marketing priorities by applying market research, customer data, and competitor analysis. Translate insights into strategic possible effects for marketing decisions.
Direct segment marketing activities, provide governance and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise.
Define and communicate our value propositions of our products and brands to drive demand among pros and contractors.
Communicate our product value propositions to consumers and homeowners to drive pull through demand.
Deliver planned volume and profit targets for each product brand.
Lead, our marketing organization. Shape team to support long-term goals. Supervisory responsibilities include setting job objectives, performance measurement and reporting, coaching and personal development.

Requirements

Minimum of 10+ years business experience, including significant amount of sales and/or marketing experience
Familiar with the building products industry and/or channel marketing
Or any equivalent combination of training, education, and experience that demonstrates the ability to perform the key responsibilities of this position.
Understanding of marketing processes, analytics, executive reporting, and market positioning approaches
Demonstrated expertise in marketing management and targeting segments.
Excellent analytical, quantitative and financial skills.
Ability to effectively manage and keep projects on track.
Demonstrated leadership capability.
Demonstrated expertise in written and oral communication skills.
Knowledge of LP products and features preferred but not required.

Preferred

MBA preferred

Benefits

health and welfare benefits
401(k) program
career mobility
tuition reimbursement
volunteer opportunities
profit sharing and more

LP Building Solutions

3.4 Glassdoor

About LP Building Solutions As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers, and homeowners worldwide. LP’s extensive offerings include innovative and dependable building products and accessories, such as LP® SmartSide® Trim & Siding (and other LP siding products), the LP® Structural Solutions portfolio, and oriented strand board (OSB). In addition to product solutions, LP provides industry-leading customer service and warranties. Since its founding in 1972, LP has been Building a Better WorldTM by helping customers construct beautiful, durable homes while our shareholders build lasting value. Headquartered in Nashville, Tennessee, LP operates more than 20 manufacturing facilities across the U.S., Canada, Chile, and Brazil. For more information, visit LPCorp.com. À propos de Solutions en constructions LPEn tant que chef de file des solutions de construction haute performance, Louisiana-Pacific Corporation (LP Building Solutions, NYSE : LPX) fabrique des matériaux de construction en bois d'ingénierie qui répondent aux exigences des constructeurs, des rénovateurs et des propriétaires du monde entier. Les offres étendues de LP comprennent des produits et accessoires innovants et fiables, tels que le portefeuille de produits LP® SmartSide® Trim & Siding, le portefeuille LP® Structural Solutions et les panneaux à lamelles orientées (OSB). En plus des solutions de produits, LP fournit un service client et des garanties de pointe. Depuis sa fondation en 1972, LP a construit un monde meilleurTM en aidant ses clients à construire de belles structures durables et nos actionnaires à créer une valeur durable. Basée à Nashville, Tennessee, LP exploite 20 usines aux États-Unis, au Canada, au Chili et au Brésil. Pour plus d'informations, visitez LPCorp.com.

Founded in 1972

Nashville, Tennessee, USA

620 employees (35 in marketing)

www.lpcorp.com

54% recommend to a friend

70% CEO approval