Segment Marketing Manager

Cranberry Township, PA (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 13 hrs ago

Job Summary

Own the go-to-market strategy for HVAC-R products in the NNA region and drive revenue through cross-functional collaboration, market analysis, and targeted demand creation.

Own local product launch execution and GTM content
Coordinate with Sales, Marcom, and Operations to align growth initiatives

Job Description

Responsibilities

Own the go to market strategy for HVAC-R products and Solutions within NNA Market
Work with Sales and External Partners to drive revenue through customer-facing activities, innovative solutions and strong technical support
Work with Sales to ensure appropriate channels management / go to market selling strategy is implemented
Work in partnership with Marcom and the Creative team to develop content and materials for successful sales initiatives, including technical and selling literature, web content, social media content, trade show properties, etc.
Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requested
Keep a “real-time pulse” on market conditions, competitive activities, industry and technology trends, market size and share, as well as market growth rates and new markets, through market research and data analysis.
Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.)
Own the local execution of the new product launch plan as it applies to the segment
Develop and implement growth strategies and strong demand creating activities
Provide guidance to Operations for demand planning and forecasting activities

Requirements

Bachelor’s Degree in Marketing, Engineering, Business Administration or related discipline
In absence of a bachelor’s degree: demonstrated exposure to relevant subject matter through real life or previous work roles. Candidate has working knowledge of relevant subject matter.

Preferred

MBA
In absence of MBA: demonstrated exposure to high level business management fundamentals through real life or previous work roles. Candidate has working knowledge of marketing, product development, and business management.
Experience in developing go to market strategies within industries subject to regulatory requirements or business to business selling.
Level II: High level proficiency for all Level 1 responsibilities
Demonstrated rack record of results, relationships and readiness to advance from Level 1, including:
Results: Consistently delivers results commensurate with skill level beyond entry level marketer.
Relationships: Proven ability to build constructive relationships across one level up cross functional stakeholders.

Marketing Team

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