Responsibilities

• Lead the segment marketing strategy for AORN's Nursing and Consumer Products portfolio, including Membership, EXPO, publications, and other B2C offerings.
• Develop audience segmentation, personas, messaging, and value propositions that drive engagement, lead generation, and revenue growth.
• Translate market, member, and customer insights into effective go-to-market strategies and customer experiences.
• Plan and execute integrated, multi-channel marketing campaigns that support acquisition, retention, renewal, and re-engagement objectives.
• Partner with cross-functional leaders to align marketing initiatives, product positioning, and growth strategies with organizational goals.
• Leverage data, analytics, and market intelligence to evaluate performance, optimize campaigns, and identify new opportunities.
• Oversee the development and quality of marketing assets, content, sales enablement materials, and customer-facing communications.
• Monitor and report on key performance indicators, providing strategic recommendations to drive business results.
• Lead, develop, and mentor marketing team members while managing priorities, resources, and project delivery.
• Foster strong partnerships across Membership, Education, Events, Sales, Advocacy, and other teams to advance AORN's mission.

Requirements

• Bachelor’s degree in marketing, business, communications, healthcare administration or related field.
• Minimum of 8 years of progressive marketing experience with responsibility for product marketing, segment marketing, audience marketing, or go-to-market strategy.
• Minimum of 5 years of B2C product marketing experience driving customer acquisition, engagement, retention, and revenue growth.
• Demonstrated experience developing customer segmentation, positioning, messaging, and lifecycle marketing strategies.
• Minimum of 3 years of experience managing a team.

Preferred

• Experience marketing products or services within healthcare (medical, hospitals, or related healthcare industries), with a strong preference for engagement of nursing or other clinical professional audiences.
• Experience working for a membership association with responsibility for membership growth, product marketing, or revenue generation.
• Experience in an agency setting, internal or external.
• Market sales/strategy experience.
• Experience with best practices for digital and traditional channels.
• Proficiency with marketing technology (CMS, CRM, marketing automation, paid media, social, analytics).

Benefits

• Medical coverage, including PPO and HDHP options
• Dental and Vision insurance
• HSA and FSA options
• Employer-paid life insurance
• Employer-paid short-term disability insurance
• Long-term disability insurance available
• Critical illness and accident insurance options
• Employee Assistance Program (EAP)
• Free Calm subscription
• Pet insurance