Director, Industry Demand Marketing

Responsibilities

• Lead, coach, and develop a team of Industry Demand Marketers focused on pipeline growth, bookings attainment, and business impact.
• Establish clear goals, performance expectations, KPIs, and development plans while fostering collaboration, continuous improvement, accountability, and results.
• Partner with Industry, Consulting, Sales and Microsoft Alliance leaders to develop and execute industry growth plans aligned to revenue and bookings objectives.
• Translate business priorities into integrated marketing strategies that drive pipeline, accelerate opportunities, and support revenue growth.
• Identify market opportunities, target segments, and pipeline gaps, and align marketing resources and investments accordingly.
• Lead the development and execution of industry-specific go-to-market and demand generation programs aligned with the ideal customer profile and buyer journey.
• Oversee integrated campaigns across digital, content, events, webinars, partner marketing, account-based marketing, and sales activation.
• Translate complex Microsoft ecosystem solutions, cloud services, and consulting offerings into compelling market-facing messaging.
• Ensure marketing initiatives are executed with excellence, measured consistently, and optimized for business impact.
• Establish operating rhythms including pipeline reviews, KPI scorecards, forecasts, and quarterly business reviews.

Requirements

• 12+ years of progressive B2B marketing experience with significant demand generation, growth marketing, and go-to-market leadership responsibility
• 3-5 years of people management experience leading, coaching, and developing high-performing and highly-accountable teams
• Proven success partnering with sales and business leaders to achieve pipeline, bookings, and revenue objectives
• Demonstrated ability to lead high-performing teams from strategy through execution while delivering measurable business results
• Experience building and executing integrated demand generation, account-based marketing, and sales-aligned marketing programs
• Strong understanding of marketing automation, CRM, analytics, attribution, and funnel management
• Strong analytical, communication, stakeholder management, and executive presentation skills
• Bachelor's degree in marketing, business, communications, or a related field preferred
• Ability to participate in a hybrid work environment in the Atlanta metro area at least three days per week

Preferred

• Experience in professional services, technology consulting, a Microsoft partner, managed services, SaaS, or a technology-enabled services organization
• Experience supporting a services-led, consulting-led, partner-led, or channel-driven business model
• Experience leading vertical or industry-focused marketing organizations
• Experience collaborating directly with P&L leaders to develop and execute growth strategies
• Demonstrated success improving funnel conversion, marketing ROI, sales engagement, and bookings performance
• Experience with HubSpot, Microsoft Dynamics 365, Power BI, and related marketing technologies
• Passion for coaching, mentoring, and developing high-performing marketing talent

Benefits

• Three Medical Insurance options with company HSA contributions
• Three Dental Insurance options including adult orthodontics
• Three Vision Insurance options
• Unlimited PTO
• Remote or hybrid working environment based on location
• 401(k) match of 50% of the first 6%
• StayWell Program offering up to $600 annually for wellness reimbursement