Associate Director, Payer Marketing

Rahway, NJ (Hybrid)

$142K/yr – $224K/yrSenior Level6+ years expFull time

Posted 21 hrs ago

Job Summary

Own end to end US payer market access initiatives and coordinate with Brand Marketing, Finance, and cross functional teams to shape pricing, value evidence and access strategies for current and pipeline products.

  • Develop payer segment strategies and promotional campaigns
  • Support access strategy execution and market dynamics monitoring

Job Description

Responsibilities

  • Identify opportunities and support appropriate pull-through activities and payer related solutions for field sales and account management teams. Monitor payer feedback and market dynamics to inform tactical adjustments to strategy
  • Work extensively with customer and account facing teams to support the execution of the access strategy and ensure access objectives
  • Leverage market and customer insights to shape market access strategies
  • Develop payer customer segment strategies and promotional campaigns
  • Provide US payer input into Brand Marketing, Global Market Access Teams, new product planning, Integrated Account Management, Legal, Compliance, and Finance
  • Active participation in the development of value evidence strategies; strong coordination with Outcomes Research / V&I (Value & Implementation Team)
  • Support US Finance in development of segment level forecasts in support of brand forecast
  • The role may also focus on pipeline products and require development of pricing, contracting, and access strategies as well as informing value and implementation plans, forecasts, and the US perspective in cross functional settings

Requirements

  • Bachelor’s degree required
  • MBA, MPH, Pharm D or other advanced degree preferred
  • Minimum of 6 years combined payer marketing, pricing/market access strategy, marketing/sales leadership, or account management, in the pharmaceutical or biotech industry; OR 7-8 years of experience in consulting in the healthcare industry with direct payer marketing and pricing strategy experience for supporting a product launch and seeing it through
  • Strong ability to establish relationships and navigate a complex matrixed organization with efficiency
  • Demonstrated understanding of the mechanics and economics of the healthcare Ecosystem, including influences across various payer segments
  • Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
  • Strong knowledge of marketing principles and activating market research insights
  • Ability to translate market trends and customer needs into customer resources or tactics
  • Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
  • Demonstrated strategic thinking, problem solving, analytical critical thinking

Preferred

  • Experience developing market access and pricing / contracting strategies for pipeline products
  • Demonstrated experience launching a biopharma product
  • Demonstrated experience navigating promotional review committees or processes
  • Consulting/Stakeholder Management experience in cross-functional capacity
  • Driving for results while establishing relationships and navigating matrixed organizations

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family)
  • retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

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$142K/yr – $224K/yr

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Associate Director, Payer Marketing

Merck · Rahway, NJ · Hybrid