Segment Marketing Manager

Responsibilities

• Own the go to market strategy for HVAC-R products and Solutions within NNA Market
• Work with Sales and External Partners to drive revenue through customer-facing activities, innovative solutions and strong technical support
• Work with Sales to ensure appropriate channels management / go to market selling strategy is implemented
• Work in partnership with Marcom and the Creative team to develop content and materials for successful sales initiatives, including technical and selling literature, web content, social media content, trade show properties, etc.
• Participate in Regional Steering Team Meetings for the specific segment, with GST participation as requested
• Keep a “real-time pulse” on market conditions, competitive activities, industry and technology trends, market size and share, as well as market growth rates and new markets, through market research and data analysis.
• Communicate market conditions to appropriate organizational stakeholders (sales, product development, etc.)
• Own the local execution of the new product launch plan as it applies to the segment
• Develop and implement growth strategies and strong demand creating activities
• Provide guidance to Operations for demand planning and forecasting activities

Requirements

• Bachelor’s Degree in Marketing, Engineering, Business Administration or related discipline
• In absence of a bachelor’s degree: demonstrated exposure to relevant subject matter through real life or previous work roles. Candidate has working knowledge of relevant subject matter.

Preferred

• MBA
• In absence of MBA: demonstrated exposure to high level business management fundamentals through real life or previous work roles. Candidate has working knowledge of marketing, product development, and business management.
• Experience in developing go to market strategies within industries subject to regulatory requirements or business to business selling.