Marketing Director
California Apartment Associa
Sacramento, CA (Remote)
$100K/yr - $115K/yrIn-houseFull-timeDirector/executive
8 hrs ago
Segment Marketing Manager
USA (Hybrid)
$100K/yr – $125K/yrSenior LevelFull time
Posted 6 months ago
Job Summary
Drive segment-focused marketing strategy and demand for healthcare vertical through cross-channel programs.
- Own segment marketing plans and cross-channel campaigns for healthcare vertical.
- Must-have: 7–10 years B2B marketing with healthcare/segment experience.
- Standout: Collaboration with product, sales, and partners across regions.
Job Description
Drive segment-focused marketing strategy and demand for healthcare vertical through cross-channel programs.
- Own segment marketing plans and cross-channel campaigns for healthcare vertical.
- Must-have: 7–10 years B2B marketing with healthcare/segment experience.
- Standout: Collaboration with product, sales, and partners across regions.
Responsibilities
- Execute annual/quarterly marketing plans for the assigned segment
- Build a deep understanding of the segment’s trends, challenges, and opportunities
- Build and maintain a databank of market insights, trends, and key segment metrics
- Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Home Health and Long-Term Care
- Provide actionable insights to inform marketing plans and product development
- Align marketing plans with sales priorities and revenue targets
- Develop and refine segment-specific messaging and value propositions
- Develop segment-specific value propositions and messaging
- Create customer personas and map buyer journeys within the segment
- Collaborate with product marketing to adapt offerings to segment needs
Requirements
- Ideal candidate must reside in Eastern or Central Time Zones
- Bachelor’s Degree in Marketing, Business or related field required. MBA is preferred
- 7-10 years of marketing experience of B2B marketing experience, 3 – 5 Years in segment / vertical/industry marketing
- Experience marketing into healthcare or clinical experience in the healthcare market is desirable
- Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
- Collaboration with International team members may require flexible work hours.
- Approximately 30 - 40% travel expectation
- Proven ability to develop and execute segment marketing strategies
- Ability to communicate with influence and develop scalable, cross-functional solutions
Preferred
- MBA is preferred
- Experience marketing into healthcare or clinical experience in the healthcare market is desirable
- Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
Benefits
- Generous PTO & Holidays
- Hybrid and Compressed Work Week (for operations-based roles only)
- Comprehensive Medical, Dental, and Vision
- HSA & FSA Account Options, with employer HSA contribution
- 401k with Employer Match & Profit Sharing
- Tuition Reimbursement
- Wellness Reimbursement Program
- Professional Development Opportunities
- Pet Insurance
- Subsidized Cafeteria in NY based office
Salaries
Posted range
$100K/yr – $125K/yr
Taken straight from the job posting.
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