Segment Marketing Manager at Laerdal Medical AS | USA | $100K/yr – $125K/yr

Segment Marketing Manager

USA (Hybrid)

$100K/yr – $125K/yrSenior LevelFull time

Posted 3 months ago

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Drive segment-focused marketing strategy and demand for healthcare vertical through cross-channel programs.

Own segment marketing plans and cross-channel campaigns for healthcare vertical.
Must-have: 7–10 years B2B marketing with healthcare/segment experience.
Standout: Collaboration with product, sales, and partners across regions.

Drive segment-focused marketing strategy and demand for healthcare vertical through cross-channel programs.

Own segment marketing plans and cross-channel campaigns for healthcare vertical.
Must-have: 7–10 years B2B marketing with healthcare/segment experience.
Standout: Collaboration with product, sales, and partners across regions.

Execute annual/quarterly marketing plans for the assigned segment
Build a deep understanding of the segment’s trends, challenges, and opportunities
Build and maintain a databank of market insights, trends, and key segment metrics
Identify funding opportunities, policy changes, and emerging needs in healthcare vertical and adjacent segments, such as: Home Health and Long-Term Care
Provide actionable insights to inform marketing plans and product development
Align marketing plans with sales priorities and revenue targets
Develop and refine segment-specific messaging and value propositions
Develop segment-specific value propositions and messaging
Create customer personas and map buyer journeys within the segment
Collaborate with product marketing to adapt offerings to segment needs

Ideal candidate must reside in Eastern or Central Time Zones
Bachelor’s Degree in Marketing, Business or related field required. MBA is preferred
7-10 years of marketing experience of B2B marketing experience, 3 – 5 Years in segment / vertical/industry marketing
Experience marketing into healthcare or clinical experience in the healthcare market is desirable
Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
Collaboration with International team members may require flexible work hours.
Approximately 30 - 40% travel expectation
Proven ability to develop and execute segment marketing strategies
Ability to communicate with influence and develop scalable, cross-functional solutions

MBA is preferred
Experience marketing into healthcare or clinical experience in the healthcare market is desirable
Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms