Segment Marketing Manager

Responsibilities

• The Segment Marketing Manager owns segment marketing strategy and direction for Affinity Group's foodservice business across the National Chains, Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military segments.
• This role leads and develops a team of Segment Marketing Specialists, setting priorities and direction while the team owns day-to-day execution of insights, sales tools, customer communications, and segment events.
• The Manager builds strong relationships with segment leads, sellers, and senior stakeholders to align segment marketing with broader business objectives, represents segment marketing in cross-functional and leadership discussions, and ensures all efforts deliver measurable, ROI-driven results.
• Set the segment insights and strategy agenda, directing Segment Marketing Specialists in gathering and synthesizing market insights across all segments.
• Translate segment insights into marketing strategy and content priorities, leveraging cross-functional capabilities including sales enablement and culinary.
• Own alignment of segment marketing strategy and planning with overall business objectives, representing segment marketing priorities in cross-functional and leadership planning.
• Build and maintain strong relationships with segment leads, sellers, and regional marketing teams at a senior level, fostering alignment on segment goals.
• Set direction for and approve cross-client go-to-market sales tools developed by Segment Marketing Specialists, ensuring alignment with business objectives, client priorities, and regional considerations.
• Champion sales tool adoption, own training strategy for sales teams, and coach Specialists on sales tool development best practices.
• Set strategy for and approve customer presentations and communications developed by the team, ensuring messaging aligns with segment positioning and business priorities.

Requirements

• Bachelor's degree in marketing, business administration, communications, or related field; Master's degree preferred.
• Minimum of 5 years of progressive experience in foodservice segment marketing, sales enablement, or related roles.
• Demonstrated success setting segment marketing strategy and directing others (directly or through project leadership) to execute against it.
• Experience with direct communications, digital marketing platforms, and analytics.
• Strong project management and cross-functional collaboration skills.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite, SharePoint, and marketing technology platforms like Canva.
• Proven experience leading, coaching, and developing a team.
• Foodservice Segment Strategy & Insights
• Strategic Planning & Business Alignment