Segment Marketer

Responsibilities

• Execute integrated marketing campaigns, digital initiatives, communications, and event programming—both virtual and in person—that primarily promote Invesco’s Defined Contribution capabilities and support CollegeBound 529 tactical priorities.
• Deliver consistent, high-quality marketing communications that support Defined Contribution clients and financial professionals throughout the client lifecycle.
• Coordinate with Sales, Legal, Compliance, Public Relations, Creative Services, Editorial, Digital, Social Media, Events, Product, and other partners to develop and distribute marketing content across channels.
• Build and maintain strong relationships with internal stakeholders and external partners to ensure alignment, efficient execution, and effective delivery.
• Develop sales enablement tools in collaboration with subject matter experts, translating insights and capabilities into relevant, actionable resources.
• Support conference sponsorships and booth activations that deliver premium, interactive, and brand-aligned client experiences, encourage meaningful engagement, and reinforce strategic Defined Contribution messaging.
• Support the execution and activation of proprietary Defined Contribution research to strengthen thought leadership and elevate Invesco’s brand.
• Partner with the Insights and Analytics team to monitor and report on key performance indicators, including campaign effectiveness, lead generation, sales-tool utilization, and fulfillment of Defined Contribution and CollegeBound 529 priorities.
• Ensure marketing activities comply with applicable legal, regulatory, and internal standards governing the promotion of investment products.
• Maintain a working knowledge of the competitive landscape and evolving needs of Defined Contribution client segments to inform marketing decisions.

Requirements

• Minimum of 2–5 years of financial services marketing experience. Experience with an asset manager or a background in retirement marketing a plus.
• Strong digital marketing, project management, and communication skills.
• Demonstrated record of coordinating and executing digital marketing activities and programs.
• Proficiency with Microsoft Office and familiarity with Adobe Creative Cloud, Aprimo, Tableau, and workflow-management tools.
• Bachelor’s degree (B.A. or B.S.) required.

Preferred

• Experience with an asset manager or a background in retirement marketing a plus.

Benefits

• Flexible paid time off
• Hybrid work schedule
• 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
• Health & wellbeing benefits
• Parental Leave benefits
• Employee stock purchase plan