Segment Marketer, Customer Experience

Responsibilities

• Develop and execute marketing strategies and communication plans that support customer onboarding and early engagement across Health and Annuity products.
• Assess customer journeys, touchpoints, and communications to identify opportunities, streamline complex information, and enhance the overall customer experience.
• Translate customer insights, business priorities, and research into actionable briefs, messaging, and multi-channel marketing programs.
• Lead assigned marketing initiatives from planning through implementation, managing timelines, dependencies, approvals, and performance tracking.
• Partner with Product, Operations, Customer Service, Creative, Digital, and Compliance teams to deliver seamless and consistent customer experiences from purchase through policy ownership.
• Monitor program performance and customer feedback, leveraging insights to recommend enhancements that improve engagement, satisfaction, and business outcomes.
• This position is based in Omaha, NE, and operates in a hybrid environment. Associates are currently expected to work on-site as needed to support business needs. In 2027, when Mutual of Omaha opens its new downtown headquarters, this role will transition to an established hybrid schedule that includes two in-office days each week.

Requirements

• Experience in marketing principles, campaign strategy, advertising, and insurance practices/regulations.
• Strong project management and organizational skills with the ability to meet tight deadlines.
• Excellent oral and written communication, problem-solving, and analytical skills.
• Independently manage initiatives and influence cross-functional partners.
• Results-driven, self-motivated team player with the ability to manage multiple priorities.
• You promote a culture of diversity and inclusion, value different ideas and opinions, and listen courageously, remaining curious in all that you do.

Preferred

• Experience applying qualitative and quantitative research, customer insights, and market data to support marketing strategies and business objectives.
• Demonstrated ability to synthesize customer behavior, competitive trends, and market insights into actionable marketing recommendations.
• Experience leveraging campaign performance metrics, customer feedback, and analytics to evaluate results and identify opportunities for optimization.
• Proven track record of making sound business decisions, solving complex problems, and driving results in a collaborative marketing environment.

Benefits

• 401(k) plan with a 2% company contribution and 6% company match.
• Work-life balance with vacation, personal time and paid holidays. See our benefits and perks page for details.