Segment Manager

Responsibilities

• Build a cohesive North America branded product strategy, leveraging the COLORBOND® steel brand in other BlueScope markets – brand value as measured by consumer awareness and brand equity to drive price premiums and volume through a complex channel to market.
• Complete a fact-based market, segment, and channel opportunity assessment, including market attractiveness, customer needs, economics, competitive intensity, and right-to-win.
• Define priority customer and influencer segments across distributors, lumberyards, dealers, roll formers, contractors, builders, architects/designers, and homeowners.
• Design the target channel model, including channel roles, coverage, partner criteria, direct and indirect pathways, channel economics, conflict guardrails, service model, and handoffs.
• Develop segment-specific value propositions, customer journeys, offers, support models, and activation plans for the highest-priority growth segments.
• Create and govern the integrated commercialization plan across product, manufacturing, supply chain, quality, sales, marketing, digital, customer experience, finance, and IT.
• Validate product-market fit and channel acceptance through customer research, pilots, partner feedback, and defined stage-gate decisions before scaling investment.
• Establish a launch and growth scorecard covering distribution, partner activation, contractor adoption, leads, conversion, revenue, volume, margin, mix, and customer experience.
• Build a sequenced three-year segment and channel growth roadmap, including capability, resource, technology, partnership, and capital requirements.
• residential segment including product analysis, understanding market and building trends to provide guidance to the business in technical and building code compliance considerations.

Requirements

• Skills and Experience:
• Development, Management and Implementation of Segment, Channel and Marketing Plans
• Management of marketing budget
• Project management, new product development and launches (products and/or brands)
• Leading and developing direct reports
• Brand & product management
• Excellent analytical and communication skills.
• Scoping, briefing and managing research projects (understanding of research methodologies, tools & techniques)
• Project management of launch/re-launch campaigns, new product development (products and/or brands)
• Interacting with, and supporting sales & distribution channels (customer negotiations, channel, marketing support)

Preferred

• Experience: Channel, Category Development or Segment Marketing experience working in residential/commercial building industry
• Experience in working with digital teams to drive strategic leadership and improved customer experience
• Experience in working with major brands
• Qualifications: Bachelor or master’s degree and qualifications in business related discipline

Benefits

• The benefits are just as rewarding as the work at BlueScope. To support our goal, we offer a total compensation plan and an outstanding benefits package that includes health insurance, life insurance, short and long term disability, paid time off, and retirement.