Search Strategist

Denver, CO (On-site)

$80K/yr – $88K/yrSenior Level3+ years expOther

Posted 5 weeks ago

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Job Summary

Own the search strategy and client leadership for a data-driven performance marketing program, with heavy focus on team growth, QBR storytelling, and cross-channel governance.

  • Own strategic direction and performance reviews for search programs, including QA and risk management across campaigns.
  • Lead client communications, quarterly business reviews, and vendor relationships to ensure accountability and data-driven actions.
  • Shape the team’s growth and execution through coaching, performance feedback, and alignment with the Booyah Way.

Job Description

Responsibilities

  • Develops and oversees execution of search strategies designed to exceed client goals and KPIs
  • Manages performance and talent development of Search Managers and Search Coordinators
  • Leads weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
  • Cultivates client and vendor relationships by establishing open communication built around trust, honesty, and transparency
  • Develops and presents materials for client Quarterly Business Reviews (QBRs) in collaboration with Directors
  • Oversee and manage the Search Manager and Coordinator; provide input on all projects, QA work, and give feedback in real time; provides effective performance feedback through 1:1s and bi-annual reviews
  • Ensures strategic consistency across all campaign development and optimization within accounts
  • Oversees risk management through proper QA as documented within various search SOPs
  • Stays current on industry news and trends, supports testing of innovative products and bold initiatives
  • Participates in agency trainings and channel roundtables by discussing industry updates, sharing recent testing ideas and account initiatives, and presenting data-driven insights

Requirements

  • 3+ years of client-facing experience within the search channel
  • Present on performance calls and QBRs to clients with VP titles and above
  • Manage search budgets of at least $1M annually (client level)
  • Experience forecasting and performance and revenue projections
  • Experience managing during increased seasonality periods like Q4. You have confidence during a sale period.
  • Highly experienced in campaign development, execution, and optimization best practices across various campaign types (including Search, Performance Max and Demand Gen) and search engines
  • Strong knowledge of Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, and tracking implementation requirements
  • Experience using data visualization platforms like Looker Studio, Tableau, Power BI, or DOMO
  • Strong knowledge of bid strategy management, oversight, and troubleshooting
  • Ability to communicate complex concepts and processes effectively and/or previous training experience

Nice to have

  • Experience managing search outside of Google such as TikTok and Chat GPT a plus

Benefits

  • Competitive salary
  • Medical, dental, and vision insurance with HSA and FSA options
  • 401(k) with company match
  • Unlimited PTO to recharge and prioritize life outside work
  • Award-winning management training programs
  • Regular 360 feedback surveys and biannual performance reviews
  • Quarterly team and company-wide events
  • 5-year anniversary trip to celebrate your contributions
BOOYAH ADVERTISING INC logo

BOOYAH ADVERTISING INC

Discover our team's reasons why Booyah is an award-winning workplace: https://bit.ly/3zfyiYm.Who you work with matters. A lot. At Booyah, we believe that happy and motivated people do the best work. If you want experts that care about results and the relationships cultivated along the way, you’ll be happy to know these are the only kind we employ. Nothing makes us more proud than driving results worth shouting about. And spilling some beer in celebration. A little more about us: Booyah Advertising is a full service agency located in Denver. We partner with clients to deliver on their goals. In order to achieve those goals we position ourselves as an extension of our client's team. We deliver a strategy focused around flawless execution and meaningful insights. This encompasses, but is not limited to, Paid Search, Display, Paid Social, Retail Media, Email, Content Marketing, SEO, and Creative Services.

Founded in 2001
Denver, Colorado, USA
94 employees (35 in marketing)