Responsibilities

• Manage the day-to-day relationship with the paid media agency, ensuring high-quality execution and delivery against business objectives.
• Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time.
• Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.
• Monitor campaign performance, identify optimization opportunities, and make data-driven recommendations to achieve business goals and KPIs.
• Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performance.
• Collaborate with internal and external partners to develop and maintain performance reporting and dashboards.
• Deliver ad hoc, monthly, and quarterly performance insights and recommendations to key stakeholders.
• Partner with the paid media agency to identify testing opportunities, evaluate results, and implement learnings to continuously improve performance.
• Identify opportunities across Search, Retail Search, and other performance media channels to drive innovation and business growth.
• Champion automation, AI, and measurement innovations to improve campaign performance and operational efficiency.
• Stay current on performance media and search marketing trends, platform updates, best practices, and emerging technologies.

Requirements

• 5+ years' experience in Paid Search, with exposure to other performance media channels.
• Advanced level of understanding of search & biddable principles and applications.
• Excellent collaboration skills (e.g., communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).
• Deep understanding of automated search bidding strategies including tCPA & tROAS required.
• Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
• Experience with bid management, analytics & competitive insights tools available in the market including Search Ads 360
• An understanding of the international or global landscap
• A demonstrated track record of driving performance in house or in an agency role
• A strong understanding of SEO principles
• Experience working across multiple product lines or business units for a brand
• Oversight and awareness of the agency’s tasks & deliverables

Nice to Have

• Bachelor's degree and/or equivalent experience preferred
• Forward-thinking leader with the ability to clearly define, implement, and handle scalable sustainable processes for growing team
• Experience managing changing processes, objectives and deliverables across multiple teams
• Experience working within EMEA, LATAM, ASIA or any other non US/CA territories
• Experience working with or for an entertainment or gaming brand
• Ability to balance multiple priorities and maintain strong attention to detail
• Strong interpersonal skills and ability to work with cross-function teams positively
• Excellent communication and presentation skills both verbal and written
• Self-starter with sense of humor, passion, energy, enthusiasm to get results and affect meaningful change!
• Strong interest in video games and entertainment

Benefits

• In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.