Responsibilities

• Search Marketing Execution: Execute paid search, SEO, AEO, and GEO initiatives aligned with organizational marketing strategies. Implement campaign updates, keyword optimizations, search visibility improvements, and content recommendations designed to support patient acquisition and business growth objectives.
• Paid Search Campaign Management: Execute, monitor, and optimize Google Ads campaigns. Manage keyword strategies, audience targeting, bidding adjustments, ad copy testing, and conversion tracking. Monitor campaign performance and identify optimization opportunities to improve efficiency and conversion outcomes. Assist in ensuring advertising tracking accuracy and compliance through collaboration with the Marketing Technology Manager.
• SEO & Website Optimization: Partner with Web Development and Communications teams to support SEO initiatives and website optimization efforts. Monitor organic search performance, identify technical SEO opportunities, and assist in implementing recommendations that improve search visibility and conversion performance.
• Listings Management: Manage and maintain online business listings across multiple platforms including Google Business Profile, Apple Business Connect, Yext, and other directory platforms. Ensure listing accuracy, consistency, optimization, and issue resolution across all supported practice locations.
• Performance Reporting & Analysis: Develop recurring reports and dashboards to monitor paid and organic search performance. Analyze key performance indicators, identify trends, and provide actionable insights and recommendations to the Media Manager, VP of Marketing, and Regional Marketing Managers to support data-driven decision making.

Requirements

• Bachelor's degree in Marketing or related field
• Google Ads, Google Analytics, Google Tag Manager
• 3-5 years previous experience in a similar digital marketing role.
• Proficient knowledge of Google Analytics (GA4), Google Ads, Google My Business, Apple Business Connect, Google Tag Manager, Google Search Console, YEXT or other online listings manager, SEMRush or similar products.

Preferred

• Google Search Console certifications
• Experience supporting multi-location businesses, healthcare organizations, or agency-managed search marketing programs.
• Knowledge of basics of HTML and Schema Markup for SEO/AEO/GEO.

Benefits

• Benefits are available after 60 days of employment
• Medical, dental, and vision insurance with company contribution
• Life Insurance
• Flexible spending (health and dependent care) account
• Paid Time Off & 6 paid holidays off
• Employee Stock Ownership Plan
• 401K
• Daily Pay
• Professional development assistance
• FREE continuing education opportunities
• Employee assistance program