Search Marketing Specialist

Responsibilities

• Creating and managing a book of paid search campaigns (PPC, Display, Mobile, Microsoft, Google Ads) across a variety of industries and utilizing various internal web-based systems
• Analyzing campaign performance using a variety of programs including Google Analytics and Adtaxi’s proprietary tools
• Keyword research and expansion, ad copy creation, competitive benchmarking, bid management and budget pacing of accounts
• Provide proactive and strategic campaign recommendations on a regular basis
• Implementing advanced campaign additions including Pmax, dynamic remarketing, YouTube advertising, shopping campaigns, advanced bidding strategies and Conversion Tracking
• Work closely with other departments in the company and vendors to ensure a successful campaign and holistic experience for our clients
• QA campaigns before launching
• Assess landing pages used in search engine marketing campaigns
• Create campaign reports
• Monitoring of new trends in Search and making recommendations to client-facing staff

Requirements

• Bachelor's Degree or equivalent experience
• 3-5 years managing campaigns on Google Ads and Microsoft Ads (Analytics certification preferred)
• Excellent verbal and written communication skills and a strong attention to detail
• Extensive knowledge of Google Analytics or other third party analytics and optimization tools
• Ability to multi-task and work within firm deadlines
• Ability to interact with all levels of the organization
• Prior experience with PPC and SEO management platforms
• Proficiency in Excel and strong quantitative skills
• Agency experience or experience working with multiple direct response advertiser accounts

Preferred

• Basic HTML and CSS knowledge, and experience with tag managers is a plus

Benefits

• medical, dental, life and disability insurance, 401k, as well as paid time off and select paid holidays (all benefits are based on eligibility)