Responsibilities

• BRUNT is seeking a Search Manager to lead our paid search and shopping program and bring both paid search and SEO in-house. You’ll be the hands-on owner of Google Ads and Microsoft Ads (Search, Shopping, and PMax), the day-to-day lead on our search vendor partnerships, and the person who finally gives BRUNT a dedicated owner for SEO and AI/LLM search visibility, using AI tools to punch above what a typical one-person search function can do.
• This is an in-office role based at our North Reading, MA headquarters, reporting directly to the VP of Growth. You’ll work closely with our Paid Media, Creative, and Digital Product teams to grow non-brand search and shopping revenue, reduce our reliance on branded search, and build the technical and content foundation SEO needs to compete.
• Paid Search & Shopping Strategy
• - Own BRUNT’s paid search and shopping program across Google Ads and Microsoft Ads, including Brand, Non-Brand Search, and Shopping/PMax, with full accountability for spend, budget pacing, and performance against ROAS, CAC, and margin targets.
• - Build and maintain a funnel-based non-brand campaign architecture (awareness, consideration, purchase) to grow acquisition beyond BRUNT’s current dependence on branded search.
• - Manage keyword strategy, search term mining, and negative keyword hygiene; monitor for and correct PMax/Shopping cannibalization of branded queries.
• - Own Quality Score, RSA asset testing, and bid strategy by campaign type, including correcting overly aggressive automated bidding on brand terms.
• - Monitor competitor activity and auction dynamics, including auction insights and impression share, to inform bid strategy and defend or grow BRUNT’s position in category searches.
• Vendor & Feed Management
• - Serve as BRUNT’s day-to-day owner of our search vendor relationships, including bidding strategy, feed A/B testing, and performance reporting.

Requirements

• 5+ years of hands-on experience managing paid search and shopping campaigns (Google Ads and Microsoft/Bing Ads) for a DTC or eCommerce brand; agency-side experience welcome.
• Proven ability to grow non-brand search and shopping revenue and reduce dependence on branded search.
• Working knowledge of technical SEO fundamentals (schema markup, site architecture, Core Web Vitals) and the confidence to own SEO priorities without a dedicated SEO team.
• Comfortable managing outside vendors and agencies and holding them accountable to performance targets.
• Technically fluent, comfortable with the Google Ads API and Google Merchant Center, and confident using AI tools (e.g., Claude, AirOps) to scale content and reporting output.
• Comfort in spreadsheets (Google Sheets/Excel), including pivot tables, filters, and lookup-style formulas, to build and maintain reporting.
• Strong analytical rigor, with experience in (or genuine curiosity about) incrementality testing and measurement beyond platform-reported metrics.
• Excellent written communication and the ability to translate search performance into a clear narrative for non-specialist stakeholders.
• Passion or appreciation for the trades and BRUNT’s mission.

Preferred

• Experience with GA4 and Google Search Console.
• Exposure to answer engine optimization (AEO), generative engine optimization (GEO), or LLM search visibility work.
• Familiarity with feed management or bid-optimization platforms, or PIM tools.
• Experience with Shopify.

Benefits

• Benefits & Perks:Healthcare: Comprehensive medical, dental, and vision insurance options.
• Retirement: 401(k) plan with Company Match.
• Paid Time Off: 15 days of PTO, plus 11 paid holidays and sick leave.
• Incentives: Performance-based bonus eligibility and Equity if applicable.