Search & Generative Engine Optimization Specialist (S&GEO)

Responsibilities

• Architect comprehensive SEO and Generative Engine Optimization (GEO) strategies that position Modus clients for visibility across both traditional search and AI-driven discovery platforms
• Support the growth of our GEO offering, working directly with clients to shape and deliver programs hands-on as both a strategist and practitioner
• Develop and pitch forward-thinking search strategies that extend beyond rankings, with a focus on inclusion in AI-powered experiences (e.g., Google AI Overviews, ChatGPT, and other LLMs), particularly for B2B, financial services, & pharmaceutical companies
• Collaborate with marketers, content strategists, and analytics experts to build holistic digital strategies optimized for both search engines and generative models
• Educate teams across the organization on the evolving role of SEO and GEO, and their impact on brand visibility and performance
• Proactively evaluate, implement, and own SEO/GEO tools and technologies to ensure Modus remains at the forefront of search and AI innovation
• Provide thought leadership on the future of search, contributing perspectives for internal marketing, client engagements, and new business opportunities
• Define and continuously refine Modus’ SEO/GEO methodologies, frameworks, and best practices, learning, mastering, and introducing the latest tools so we can guide our work and advise clients effectively.
• Work collaboratively with project managers, account leads, designers, engineers, and cross-functional teams to deliver integrated solutions
• Communicate progress, insights, and recommendations clearly to internal stakeholders and clients

Requirements

• 4–5 years of experience in digital marketing, with deep SEO expertise for enterprise-level brands and a strong understanding of emerging GEO strategies
• Expertise in presenting and translating complex SEO/GEO strategies to senior stakeholders
• Experience managing, scaling, and evolving enterprise search programs, with a forward-looking approach that incorporates AI search ecosystems
• Proven ability to develop search strategies for website projects, launches, and digital ecosystems; optimized for both traditional search engines and generative platforms
• Strong technical and content auditing skills, with the ability to identify issues and opportunities impacting visibility across search engines and AI models
• Clear, forward-thinking perspective on the evolution of search, including the role of large language models, AI Overviews, and generative discovery experiences
• Ability to define, operationalize, and communicate SEO/GEO processes, frameworks, and best practices across teams
• Exceptional quantitative, analytical, and critical thinking skills, with the ability to turn data into actionable insights
• Hunger to learn and curiosity to experiment with the latest technologies and teach our teams and clients how to apply them
• Hands-on experience with core SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, BrightEdge, Yext, Screaming Frog) and familiarity with emerging AI/search monitoring tools