Responsibilities

• Search Experience Strategy: Define and execute enterprise‑level search strategies that support SEO and AEO, ensuring content is discoverable, understandable, and authoritative across engines and AI‑powered answer surfaces.
• Intent & Journey Mapping: Analyze user intent and behaviors across the search journey, aligning search experiences to awareness, consideration, and conversion stages.
• Information Architecture for Search: Partner with UX and content teams to influence site structure, taxonomy, internal linking, and metadata strategies.
• AEO & AI Search Optimization: Optimize content for featured snippets, rich results, voice search, and generative AI responses.
• Content & Keyword Strategy: Lead keyword, topic, and entity research to inform content planning and optimization.
• Cross‑Functional Collaboration: Work closely with UX designers, product managers, developers, and content strategists.
• Measurement & Optimization: Define success metrics, analyze performance data, and continuously optimize search experiences.
• Enterprise Enablement: Create frameworks, standards, and governance models to scale search excellence.

Requirements

• Education: Bachelor’s/4‑year degree
• Years of Relevant Work Experience: 5+ years
• Certifications/Licenses: Degree preferably in Marketing, Information Science, Communications, or related field. Equivalent experience will be considered in lieu of a degree.
• Strong communication and consultative skills are essential.
• The ability to clearly articulate search insights and recommendations, influence roadmap decisions, and lead initiatives independently within complex enterprise environments is required.

Preferred

• Experience optimizing content for generative AI, answer engines, and conversational search experiences.
• Familiarity with marketing platforms, campaign engines, and personalization systems.
• Experience supporting e‑commerce or transaction‑driven search experiences.
• Strong understanding of UX, content strategy, and their intersection with search.