Mudd Advertising

Search Engine Optimization Specialist

Waterloo, IA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive automotive SEO improvements by identifying optimization opportunities and executing keyword-driven on-page enhancements.

  • Own end-to-end on-page SEO and content updates for dealer sites
  • Must-have: Experience with keyword research
  • Standout: Collaboration across teams to produce measurable traffic gains

Job Description

Responsibilities

  • Identify and capitalize on website optimization opportunities to improve organic traffic performance for automotive dealership clients.
  • Performing keyword research to identify opportunities to improve keyword rankings
  • Editing client websites using various content management systems (some HTML coding)
  • Optimizing on-page elements of websites (metadata, header tags, content, etc.)
  • Creating high-quality content and implementing it into client websites
  • Performing SEO audits to identify improvement opportunities
  • Optimization of Google My Business listings and other local listings
  • Tracking and analyzing SEO efforts through Google Analytics

Requirements

  • Experience with keyword research
  • Strong communication and organizational skills
  • Ability to work independently as well as within a team
  • Proficient in Microsoft Office Suite
  • Ability to follow and document new processes for campaign execution
  • Basic knowledge of search engine optimization