Responsibilities:
Conduct keyword research
Perform on-page optimization
Manage technical SEO tasks
Identify opportunities to improve site structure and content performance
Conduct regular SEO audits
Monitor rankings and traffic using web analytics tools
Create reports with actionable insights
Collaborate with attorneys, marketing staff, and content contributors to align SEO strategy with practice areas and business goals
Manage ethical link-building efforts
Maintain SEO best practices in a highly regulated industry
Requirements:
Strong proficiency in keyword research and on-page SEO, including metadata optimization, content structure, and internal linking
Hands-on experience performing comprehensive SEO audits and implementing technical and content-related recommendations
Practical knowledge of link building strategies and off-page SEO that comply with ethical and industry standards
Ability to use web analytics and SEO tools (e.g., Google Analytics, Google Search Console, SEO platforms) to monitor performance and generate insights
Familiarity with legal, professional services, or other highly regulated industries is a plus
Comfort working with CMS platforms (such as WordPress) and basic understanding of HTML/CSS is beneficial
Strong analytical, problem-solving, and time-management skills, with the ability to prioritize multiple projects
Clear written and verbal communication skills and ability to collaborate effectively with non-technical stakeholders
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
Preferred:
Familiarity with legal, professional services, or other highly regulated industries is a plus
Comfort working with CMS platforms (such as WordPress) and basic understanding of HTML/CSS is beneficial