Responsibilities

• Lead EarthCam’s search marketing strategy across organic SEO and paid search
• Conduct keyword research, search intent analysis, and competitive search analysis
• Manage both SEO optimization and paid search campaigns (SEM / PPC)
• Develop and maintain a search-driven marketing roadmap
• Improve on-page SEO including metadata, internal linking, schema, and page structure
• Identify opportunities to increase search visibility, traffic, and lead generation
• Optimize paid search campaigns to improve ROI and conversion performance
• Use AI-assisted SEO tools to enhance research, technical audits, and optimization workflows
• Monitor search performance using analytics and search platforms
• Track rankings, paid search performance, and search-driven pipeline contribution
• Collaborate with marketing and product teams to align content and search strategy