Responsibilities

• You'll own our organic search presence from top to bottom and drive local visibility, shape our content strategy, and ensure our technical foundation is airtight.
• You'll report directly to leadership and work cross-functionally with our marketing, content, and web teams to grow organic patient acquisition across all of our locations.
• You'll be the expert in the room and not manage an agency.
• Own These KPIs: Organic search traffic growth (overall and by location); Local pack / map rankings across service areas; Keyword rankings for high-intent patient search terms; Organic-attributed appointment requests and conversions; Core Web Vitals and site health scores.

Requirements

• 5-7 years of SEO experience, with demonstrated ownership of strategy and results
• Local SEO expertise - Google Business Profile optimization, local citations, map pack rankings, and multi-location SEO strategy
• Technical SEO proficiency - site audits, crawlability, Core Web Vitals, schema markup, page speed, and indexation
• Content & on-page SEO - keyword research, content briefs, metadata optimization, and internal linking strategy
• Strong analytical skills - comfortable in Google Search Console, GA4, and SEO platforms like Semrush, Ahrefs, or Moz
• Experience working with web/dev teams to implement technical recommendations
• Ability to track, report, and communicate SEO performance and strategy to non-technical stakeholders
• Tools & Tech: Google Search Console, GA4, Google Business Profile, Google Tag Manager

Preferred

• Healthcare or multi-location local business SEO experience
• Experience with WordPress or similar CMS
• Familiarity with schema markup for healthcare
• Basic HTML/CSS knowledge — enough to implement fixes without always needing a developer
• Experience managing or contributing to a content calendar