Responsibilities

• Develop and maintain a prioritized SEO roadmap aligned with MIHC’s ministry goals and content calendar
• Conduct regular site audits and translate findings into clear, actionable recommendations
• Monitor and report on key metrics: organic traffic, keyword rankings, Core Web Vitals, and click-through rates via Google Search Console and Google Analytics
• Stay current on algorithm changes, AI-powered search (Google AI Overviews), and evolving best practices
• Evaluate and guide improvements to site performance, crawlability, and indexability
• Collaborate with our WordPress administrator and Thrive editor on technical fixes (you advise; we implement)
• Review and provide guidance on site search infrastructure (currently evaluating Relevanssi)
• Ensure proper structured data, meta descriptions, canonical tags, and redirect management
• Conduct keyword research informed by our audience: Catholic women seeking faith formation, community, and practical help
• Provide on-page optimization guidance for blog posts, landing pages, retreat pages, and podcast episodes

Requirements

• 3+ years of hands-on SEO experience, including both technical and content SEO
• Demonstrated experience with WordPress SEO — this is non-negotiable; our site is built on WordPress with Thrive Themes
• Proficiency with Google Search Console, Google Analytics, and standard SEO tools (Ahrefs, Semrush, or equivalent)
• Strong written communication skills; ability to explain technical recommendations to a non-developer team
• Experience working with small teams or nonprofits in an independent work climate

Preferred

• Practicing Catholic with familiarity with Catholic women’s ministry, retreat culture, or faith formation content
• Experience with SiteGround or similar managed WordPress hosting environments
• Familiarity with Core Web Vitals optimization and PageSpeed Insights
• Experience with Yoast SEO plugin, or similar
• Prior work with nonprofit or faith-based organizations
• Familiarity with Thrive Architect or Thrive Theme Builder
• Experience with Constant Contact or similar email marketing platforms and their intersection with SEO
• Understanding of podcast SEO and audio content discoverability