Search Engine Marketing Specialist

Centennial, CO (On-site)

$60K/yr – $65K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive hands-on SEO optimization and reporting for a mid-level role focused on on-page, technical, and content signals.

  • Own on-page optimization, keyword research, and performance tracking.
  • Must-have: 3–5 years of SEO experience and analytics proficiency.
  • Standout: CMS experience with WordPress/Elementor and content UX basics.

Job Description

Responsibilities

  • Execute On-Page SEO Optimization
  • Local SEO proficiency and implementation
  • Conduct keyword research and competitor analysis
  • Optimize on-page elements (titles, meta descriptions, headers, internal links)
  • Assist with content optimization and SEO-friendly content briefs
  • Monitor website performance using tools like Google Analytics and Google Search Console
  • Track rankings, traffic, and SEO KPIs; prepare reports and insights
  • Identify technical SEO issues and collaborate to resolve them
  • Support link-building and outreach initiatives
  • Stay up to date with SEO trends, algorithm updates, and best practices

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
  • 3-5 years professional experience in SEO or digital marketing
  • Strong understanding of on-page, off-page, and technical SEO
  • Familiarity with SEO tools
  • Experience with Google Analytics and Google Search Console
  • Strong analytical and problem-solving skills
  • Excellent written and verbal communication skills

Preferred

  • Experience with CMS platforms (WordPress and Elementor Specifically)
  • Basic HTML/CSS knowledge
  • Understanding of content marketing and UX principles
  • Agency experience and Franchise Marketing experience is a plus

Benefits

  • Competitive salary and benefits package
  • Learning and growth opportunities in digital marketing
  • Collaborative and supportive team environment
Sam The Concrete Man logo

Sam The Concrete Man

Founded in 1989 in Colorado by Sam Wilkins, Sam the Concrete Man is a proven concrete contracting franchise spanning across the U.S. The company’s services include residential and commercial flatwork and concrete projects crafted to the highest standard. Headquartered in Denver, Sam the Concrete Man made its mark in Colorado and has now expanded into 24 out of the 50 U.S. states with plans for expansion across North America by 2024. Sam the Concrete Man is always looking to expand its network with prospective owners who are motivated and eager to uphold the franchise’s brand reputation of providing high-quality and versatile concrete services at fair prices.

Founded in 1989
Englewood, Colorado, USA
83 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.9B
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
28.9%
Direct
67.3%
Referral
3.1%
Social
0.3%
Paid
0.3%

Headcount Trend

Current headcount: ~83

Marketing Team

Marketing Team Size
2 (2% of company)