Responsibilities

• SEO delivery across our client campaigns, start to finish
• Google Business Profile as the primary battleground: category strategy, proximity and service-area logic, and the engagement signals that actually hold a map-pack position once you win it
• Multi-GBP expansion for clients who've maxed out one profile: knowing when a business is actually ready for a second listing (top-3 held, reviews deep enough), how to anchor new profiles to legitimate addresses and DBAs, spacing them so coverage compounds instead of tripping duplicate detection, and running the whole thing white hat where possible and grey hat where it's deliberate
• Verifying and defending profiles across multiple clients: passing video verification, working suspensions back to live with proper documentation, and knowing the DBA/business-registry angle when a straight appeal stalls
• Review systems that run themselves: building velocity without tripping Google's filter, and recovering legitimate reviews that got filtered or wrongly removed instead of shrugging and chasing new ones
• Taking our existing SOPs and making them measurably stronger, then documenting what you changed and why
• Automating the boring parts with AI (Claude Code, APIs, whatever gets it done) so neither of us does the same manual task twice
• On-page and technical: canonicalization, schema, internal link equity flow, site structure that a page-2 result can climb out of
• Link building with judgment. Manufacturer and certification directories, real editorial placements, natural anchor profiles. You know why a pile of high-DR links with no topical relevance does nothing, and you know what an over-optimized anchor profile looks like before Google does
• Citation building and ordering as a hygiene floor, not a monthly deliverable we pretend is moving the needle

Requirements

• Native-level English. You'll talk to me constantly and sometimes to clients. Non-negotiable.
• An over-communicator. This is the one I care about most. I want too many updates, not too few.
• A problem-solver with no ego. A stalled campaign is a puzzle, not a reason to email me asking what to do.
• You verify your own work before you call it done. You open the live page on desktop and phone, you click the buttons, you check the thing actually shipped.
• If you hand me work you haven't looked at, we're going to have a short relationship.
• Fluent across the whole spectrum. White hat, grey hat, and enough understanding of black hat to know exactly where the line is and why we don't drag client assets across it.

Preferred

• Bonus if you've lived in BrightLocal, paid indexers, and any of the AI-visibility trackers.