Responsibilities

• Plan, execute and manage Google and Microsoft paid marketing campaigns
• Analyze and report on SEM performance and identify opportunities for ongoing growth and optimization
• Demonstrate expertise and thought leadership, while staying current with best practices, across Google and Microsoft Ads
• Research our competitors, their offerings, and their messaging and ensure that our selling propositions are communicated effectively across all channels
• Oversee, manage, and generate weekly and monthly reporting for all major SEM metrics, including identifying campaign trends and delivering actionable insights
• Use data to inform development of compelling and highly relevant ads across platforms
• Research, develop, and advise on keyword and audience research, competitive analysis, ad copy development, account structure organization, conversion tracking, account linking and integrations, A/B testing, and more
• Collaborate effectively with multiple teams across different initiatives
• Additional responsibilities as assigned

Requirements

• Ability to juggle responsibilities effectively, based on the needs of the task at hand
• Must thrive in a fast-paced environment, with shifting priorities due to a dynamic marketplace and growing company
• 3-5 years of experience managing paid advertising accounts on Google and Microsoft platforms. Prefer agency experience.
• Previous experience with Google Tag Manager, Google Analytics, and setting up goals and conversion tracking on both platforms
• A lifelong learner, consistently looking for opportunities to grow
• Highly motivated and organized with strong time management skills

Preferred

• Demonstrated ability to use AI to aggregate data sources and drive insights across platforms is a plus