Responsibilities

• Plan, execute and manage Google and Microsoft paid marketing campaigns
• Analyze and report on SEM performance and identify opportunities for ongoing growth and optimization
• Demonstrate expertise and thought leadership, while staying current with best practices, across Google and Microsoft Ads
• Research our competitors, their offerings, and their messaging and ensure that our selling propositions are communicated effectively across all channels
• Oversee, manage, and generate weekly and monthly reporting for all major SEM metrics, including identifying campaign trends and delivering actionable insights
• Use data to inform development of compelling and highly relevant ads across platforms
• Research, develop, and advise on keyword and audience research, competitive analysis, ad copy development, account structure organization, conversion tracking, account linking and integrations, A/B testing, and more
• Collaborate effectively with multiple teams across different initiatives
• Additional responsibilities as assigned