Search Buying Specialist

New York City, NY (Hybrid)

$75K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 weeks ago

Job Summary

Own and optimize paid search programs end to end, lead cross-channel integration with social, and deliver data-driven insights and client-facing storytelling.

  • Manage Google Ads and Performance Max campaigns to hit client KPIs
  • Develop reporting decks and insights to communicate results and recommendations
  • Collaborate with Social Solutions and sales teams to deliver integrated search + social strategies

Job Description

Responsibilities

  • Develop and manage paid search campaigns primarily across Google Ads and Performance Max
  • Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs
  • Continuously optimize campaigns for efficiency and performance- improving Quality Scores, CTR, CPA, ROAS
  • Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed
  • Collaborate with the Social Solutions team to develop integrated search + social strategies for clients
  • Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients
  • Participate in internal and client meetings to position search as a performance driver within the marketing mix
  • Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations
  • Track and analyze performance metrics using Google Ads, along with internal reporting tools
  • Deliver regular performance reports with clear insights and actionable optimization recommendations

Requirements

  • 3-5 years of hands-on paid search experience; social experience a plus
  • Proven track record managing search campaigns with meaningful budget responsibility
  • Experience working in an agency, ad tech, or media solutions environment preferred
  • Proficiency in Google Ads and the Google Suite
  • Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads)
  • Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share
  • Experience with Google Analytics, Looker Studio, or similar reporting tools
  • Ability to analyze performance data, identify trends, and make strategic recommendations
  • Strong attention to detail with a bias toward optimization and testing
  • Confident presenting to clients and internal stakeholders

Benefits

  • Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
  • Competitive salary
  • Comprehensive medical benefits (Medical, Vision, Dental, and Life Insurance)
  • Cell phone and Wi-Fi reimbursement
  • Bill Spend Stipend
  • Gym Stipend
  • Work-life flexibility - we value your contributions above all
Channel Factory logo

Channel Factory

3.5 Glassdoor

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

Founded in 2010
Rowland Heights, California, USA
710 employees (135 in marketing)
57% recommend to a friend
65% CEO approval

Salaries

Posted range

$75K/yr – $80K/yr

Taken straight from the job posting.

See all Channel Factory salaries

Funding

Last Raise
Private Equity, 11 months ago

Funding History

  • Apr 2025
    Private Equity

Traffic Signals

Monthly Visitors
23.5K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
41%
Direct
39.5%
Referral
9.7%
Social
8.4%
Paid
1.2%

Headcount Trend

Current headcount: ~711

Recent News

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Search Buying Specialist

Channel Factory · New York City, NY · Hybrid