Responsibilities

• The Digital Content Assistant will be involved with updating and evolving editing content on our prospective student-facing webpages across richmond.edu, with a particular focus on Search Engine Optimization (SEO), Generative Engine Optimization (GEO), and website accessibility. These efforts will help the university market to prospective students about the University of Richmond brand.
• Primary duties will be to optimize existing content by adding page description metadata to key webpages, as well as fixing broken links, correcting  and spelling errors, and fixing other HTML errors. Students will learn how navigate and edit webpages using our content management system and our accessibility monitoring tool. Additional responsibilities may include creating new content, such as writing blog posts, to optimize the readability of richmond.edu by AI chatbotsproviding creative input on new page designs and assisting with image curation using our asset management system.
• This is a great opportunity to become familiar with best practices in web content management and creation, while staying up-to-date on emerging digital marketing techniques.
• The student must be reliable, collaborative, and establish a work schedule. Assignments will have deadlines that are expected to be met. Hours are to be conducted primarily in-person on campus, with remote work a possibility.. All work, conversation, or materials within University Communications are to be treated as confidential.

Requirements

• Strong grammar, proofreading, and editing skills.
• Knowledge of MS Office programs.
• Prior experience using a Content Management System (CMS), such as Squarespace or Wordpress, is preferred.