Scientific Product Marketing Specialist

Responsibilities

• Translate scientific data, application results, and product performance information into compelling customer-facing technical content, including application notes, white papers, scientific posters, technical presentations, product guides, competitive comparisons, training resources, FAQs, and sales enablement materials.
• Translate scientific and product information into engaging content for social media, email campaigns, third-party marketing programs, webinars, conferences, and other external communications.
• Plan and execute product launches and go-to-market marketing activities, including launch plans, differentiated messaging, promotional campaigns, internal communications, and sales enablement materials.
• Conduct competitive, market, and customer research, including analysis of competing technologies, scientific publications, and customer feedback; translate findings into actionable product positioning and differentiation materials.
• Develop and execute targeted scientific and digital marketing campaigns that increase product awareness, generate qualified leads, support customer acquisition, and accelerate product adoption; support product-page optimization, SEO, and email marketing.
• Monitor and report marketing effectiveness, including campaign engagement, qualified leads, website traffic, and conversion metrics; recommend data-driven improvements.
• Collaborate with cross-functional teams to ensure product specifications, approved pricing information, positioning, and customer-facing materials remain accurate, consistent, and current.
• Support product lifecycle marketing activities, including new product introductions, product updates, repositioning, and product discontinuation communications.
• Develop and coordinate scientific marketing initiatives for conferences, trade shows, and webinars, including technical content, promotional campaigns, lead-generation activities, post-event follow-up, and necessary event logistics.
• Manage multiple concurrent assignments, proactively secure information and decisions from stakeholders, and follow through to meet deadlines.

Requirements

• Bachelor's degree in biology, biochemistry, molecular biology, cell biology, biotechnology, bioengineering, biomedical science, or a closely related biological sciences field.
• Three to five years of relevant professional experience within the biotechnology, biopharmaceutical, or life sciences industry (or equivalent experience demonstrating independent scientific marketing execution).
• At least two years of hands-on experience in product marketing, scientific marketing, technical marketing, or a closely related commercial marketing role within the life sciences industry.
• Familiarity with cell culture, molecular biology, transfection, nucleic acid delivery, drug delivery, or a closely related biological application.
• Demonstrated experience creating scientific product positioning, customer-facing technical content, product-launch materials, digital content, campaigns, or sales enablement resources.
• Ability to critically interpret scientific literature, experimental data, and product performance results and translate complex scientific concepts into clear, accurate, commercially relevant messages for technical customers and commercial audiences.
• Experience collaborating with scientific, commercial, and cross-functional teams to complete marketing projects and support product initiatives.
• Strong project-management and organizational skills, including the ability to drive multiple assignments, obtain needed input, and follow through in a fast-moving environment.
• Excellent written and verbal communication skills, with strong attention to scientific accuracy and detail.
• Proficiency with Microsoft Excel, PowerPoint, Word, and common digital marketing or content-development tools.

Preferred

• Experience marketing products used in cell and gene therapy, transfection, lipid nanoparticle delivery, viral vector production, bioprocessing, or biopharmaceutical research.
• Experience with competitive intelligence, SEO, email marketing, LinkedIn campaigns, website analytics, CRM or marketing automation tools (such as Salesforce ), conferences, or webinars.
• Experience working in a smaller or growing organization where responsibilities cross traditional functional boundaries.