School Communications Coordinator

Marlborough, MA

$60K/yr – $70K/yrEntry LevelPart time

Posted 7 weeks ago

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Job Summary

Own the districtwide communications and public relations program, advising the Superintendent and leadership while driving proactive community relations, crisis messaging, and cross-channel storytelling to raise district profiles and student achievement.

  • Own the district communications plan and annual updates with district leadership.
  • Coordinate media relations and community engagement across websites, social channels, and events.
  • Measure and improve communications effectiveness and accessibility for families and communities.

Job Description

Responsibilities
  • Develop, implement, and annually update the districtwide communications and public relations plan in collaboration with the Superintendent.
  • Serve as a communications and public relations advisor to the Superintendent and district leadership team.
  • Lead proactive community relations efforts that promote district successes, initiatives, and student achievement.
  • Support the Superintendent with public messaging, media relations, crisis communications, and community engagement initiatives.
  • Create, edit, and manage written content, photography, and video for district publications, websites, social media, marketing, and archival purposes in compliance with FERPA guidelines.
  • Manage and maintain district communication platforms, including the website, social media accounts, district app, and other digital communication tools.
  • Coordinate media outreach and cultivate positive relationships with local news outlets, community organizations, PTOs, booster groups, and other stakeholders.
  • Identify opportunities to increase public awareness and recognition of district programs, events, and accomplishments.
  • Plan, promote, and attend district events to gather and share content across communication channels.
  • Collaborate with principals and school leaders to develop consistent messaging and content for school and district communication platforms.
Requirements
  • Bachelor’s degree or higher preferred with significant experience in working with community/public engagement or marketing, preferably in PreK-12 public education.
  • Strong written and verbal communication skills.
  • Experience in photography and videography required.
  • Previous demonstrated professional experience developing and implementing a communications plan required.
  • Intermediate to advanced experience with social media platforms required.
  • Three years’ professional experience in public relations and/or marketing required.
  • At least 1-year successful experience working with school-based community relations and a demonstrated ability to develop and implement positive media content for social media and websites.
  • Must be able to work in-person up to an 8-hour workday supporting early morning school communications and afternoon communications as well as able to attend specific evening or weekend events as planned in advance and accessible for unplanned crisis/emergency communication support for the district on occasion.
  • Must be organized, able to work independently as well as part of a team and able to design efficient systems for communication.
  • Must be able to write and produce content quickly and accurately.
Preferred
  • Experience in emergency/crisis communications
  • Bilingual (Spanish or Portuguese) preferred
Marlborough Public Schools logo

Marlborough Public Schools

Marlborough Public Schools is a district of nearly 5,000 students, served by an early childhood center, four K-5 elementary schools, one 6-8 middle school, and a high school of grades 9-12, with an additional alternative program for high school students.

Marlborough, Massachusetts, USA
412 employees