Safety Communications Manager

Responsibilities

• Use a data informed approach to identify key messages and target audiences.
• Oversee all internal and external communications for all behavioral safety programs, ensuring consistent tone, mission alignment, and strategic clarity.
• Lead communications planning for behavioral safety, tailoring messages to target audiences across Utah.
• Work with our PR/media contractors to measure and report on campaign analytics, PR reach, media impressions, and overall audience engagement.
• Provide communications and messaging support for the Traffic and Safety Division.
• Act as the primary manager and point of contact for our contracted PR/Media agency.
• Direct and coordinate contractor deliverables for all press events, content placements, social media campaigns, earned media opportunities, and broadcast efforts.
• Ensure all contractor-produced visual assets, press kits, and digital content align with program goals and standards.
• Direct contractor work, enforce high standards, and hold the contractor accountable for delivering top-tier creative assets, effective media placements, and high-impact press campaigns on scope, time, and budget.
• Proactively inform and coordinate with appropriate members of the UDOT Communications team on campaigns, public announcements, and major communication tasks.

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; or, four (4) or more years of relevant experience, or, an equivalent combination of education and experience totaling four (4) years.

Preferred

• Outstanding interpersonal skills to build alignment across internal divisions, regional liaisons, and state agency partners.
• Exceptional written and verbal communication skills.
• Demonstrated success in project/contractor management and oversight.
• Media relations and press/event management experience.
• High-level quality control skills with sharp attention to editorial, visual, and narrative detail.
• Decisive leader, clear communicator, highly organized project manager, and passionate advocate for public safety.