Responsibilities

• Own strategy and execution across product-related email, push, and SMS including onboarding sequences, booking flows, re-engagement, and key transactional moments.
• Build and maintain AI-powered workflows that automate lifecycle touchpoints, reduce manual lift, and enable personalization at scale across email, push, and SMS.
• Liaise with product and engineering on SMS and push data infrastructure: opt-in/opt-out architecture, consent capture, list hygiene, suppression logic, and carrier compliance (TCPA, 10DLC).
• Partner with Product and Engineering on migration of pre-existing lifecycle touchpoints and creation of new touchpoints, ensuring product events and data pipelines pass to events correctly.
• Maintain behavioral audience segments using product event data to drive relevance at every stage of the guest and host lifecycle.
• Design and execute A/B tests on creative, trigger timing, channel sequencing, and copy and systematically apply findings.
• Maintain high standards for channel hygiene: deliverability, segmentation accuracy, token logic, and QA.
• Use AI tooling to track engagement & performance across owned programs and make optimizations
• Partner with data analytics to identify lifecycle gaps and inform future program design.

Requirements

• 4–6 years in lifecycle, CRM, or marketing automation with hands-on experience across email, push, and SMS.
• Prior experience in Iterable, Braze, or comparable ESPs building complex journeys, event triggers, Liquid logic.
• Has prior experience with SMS data infrastructure: opt-in/opt-out flows, list hygiene, suppression, 10DLC, and TCPA compliance.
• Comfortable across data sources — product event streams, CRM, behavioral analytics. You connect the dots without waiting on a data team.
• Uses AI tools (Claude, Gemini, Jasper, workflow builders) to work faster and smarter.
• Fluent in product event data, event schemas, trigger logic and end-to-end QA processes.
• Clear communicator across technical and non-technical audiences; strong bias toward building systems over one-off solutions.
• Interest in mobility, fleet management, autonomous and EV vehicles, insurance and prior experience working in marketplaces a plus.

Benefits

• Growth Opportunity: Join a company in its early stages and help build its success from the ground up.
• Equity: Opportunity to earn equity compensation.
• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Vibrant Culture: Catered lunches, happy hours, and team-building events.
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.