Responsibilities - Define and evolve our content strategy across the full customer journey in close partnership with Product Marketing and Demand Generation - Design content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipeline - Personally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scaling - Ensure content supports discoverability, engagement, and content pipeline impact, not just production volume - Make AI, primarily Jasper, a core engine for content creation and scale - Establish standards for AI-generated content including prompts, templates, tone, guardrails, and quality thresholds - Build and maintain AI-powered content systems that support predictable, high-quality output across campaigns, channels, and markets - Ensure content systems are designed for reuse, modularity, and efficiency across the content pipeline - Redefine the case study process end to end as a scalable customer content system - Design workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single source Requirements - Strong background in B2B content strategy and content creation - Demonstrated ability to think about and design content as a system - Hands-on experience using AI tools for content creation and scale, with Jasper strongly preferred - Strong project management skills with the ability to keep complex content initiatives moving through a defined content pipeline - Systems thinker who designs workflows, not just assets - Comfortable enabling others through training, templates, and documentation - Trusted partner to Product Marketing, Demand Generation, Creative teams, PR, Events, and external agencies Nice-to-have - Experience with GEO (Generative Engine Optimization) or modern AI-driven discoverability practices - Experience using PathFactory or similar content experience platforms - Prior experience leading designers or managing creative partners Benefits - Competitive Compensation: Base salary range of $110,000 - $160,000 DOE - Growth Opportunity: Join a company in its early stages and help build its success from the ground up - Equity: Opportunity to earn equity compensation - Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO - Vibrant Culture: Catered lunches, happy hours, and team-building events - Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure