Responsibilities

• Build and govern a systemized content pipeline aligned with Product Marketing and Demand Gen.
• Redefine case studies as scalable customer content with reusable workflows.
• Design AI-enabled content systems and templates for consistent, high-quality output.
• Own GEO framework and ensure content discovery via AI-driven engines.
• Lead two designers and coordinate external agencies to scale content.
• Produce content directly when needed, accelerating with AI and templates.
• Create workflows from campaign concept to launch and maximize downstream outputs.
• Orchestrate customer-derived content across PMM, DG, PR, Events, and campaigns.

Requirements

• Strong background in B2B content strategy and content creation.
• Demonstrated ability to design content as a system and implement templates and workflows.
• Hands-on AI experience with Jasper strongly preferred.
• Excellent project management to move complex initiatives through a defined content pipeline.

Preferred

• Experience with GEO or modern AI-driven discoverability practices.
• Experience using PathFactory or similar content experience platforms.
• Prior experience leading designers or managing creative partners.

Benefits

• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Vibrant Culture: Catered lunches, happy hours, and team-building events.
• Work-Life Balance: marketplace discounts and a culture balancing work and adventure.