Responsibilities

• Act as marketing’s single point of contact for a portion of the company’s overall portfolio to various stakeholders – internal and external.
• Own product and software, reinvigorate, refresh and retire programs, working in alignment with vertical marketing leads, channel marketing managers and field marketing managers
• Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/AEO/SEM) campaigns for top tier products critical to the regional annual P&L.
• Guide AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensure we deliver on strategy & messaging for products at key events.
• Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.
• Lead regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective.
• Influence promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
• Manage content creation from inception through delivery
• Own country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
• Generate portfolio pipeline – marketing influenced & driven

Requirements

• Bachelor's degree in related field required
• 8+ years of product marketing and/or comparable product management/development experience within the B2B mobile computing or software sectors.

Preferred

• Clarity of thinking & vision – keen prioritization skills
• Organizational Agility: Matrix, indirect management
• Influence / Negotiation / Partnership skills with product teams
• Drive results and execution through a virtual team
• Ability to thrive in matrixed organization environment
• Ability to technically understand how products fit in to create and deliver a solution
• Channel Marketing experience
• Excellent presentation & communication skills
• Demonstrated whole lifecycle product marketing experience, from NPI to EOL
• Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large

Benefits

• Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.