Responsibilities

• Develop and execute strategies that attract new customers and expand relationships with existing accounts
• Plan, manage, and optimize demand generation programs that consistently drive pipeline and revenue growth including forecasting and budget allocation
• Partner closely with Sales and Channel teams to deliver high-impact campaigns that generate quality leads across end users, partners, and target accounts
• Oversee BDR activities, ensuring effective lead qualification, follow-up, and conversion into sales opportunities
• Manage and optimize the marketing funnel from MQL through opportunity creation, improving conversion rates and pipeline predictability
• Create and execute integrated, multi-channel campaigns including webinars, email nurture programs, content syndication, paid media, digital advertising, trade shows, and events
• Leverage vendor relationships and Marketing Development Funds (MDF) to maximize campaign reach and effectiveness
• Manage lead flow and lifecycle processes using Salesforce, Pardot, and related technologies, including lead scoring, nurture programs, landing pages, and sales handoff
• Analyze campaign performance, attribution, and ROI; continuously testing and refining programs to improve results
• Collaborate on content creation for web, email, social, and paid channels to support demand generation initiatives