Responsibilities

• Execute and optimize email and SMS campaigns across promotional, lifecycle, and triggered messaging.
• Manage campaign & triggered flow setup, QA, scheduling, and deployment to ensure accuracy and timeliness.
• Support audience segmentation and targeting to improve relevance and performance.
• Maintain campaign calendars and ensure alignment with ecommerce and promotional priorities.
• Monitor channel performance including open rates, CTR, conversion, and revenue contribution.
• Analyze results to identify trends, learnings, and optimization opportunities.
• Support A/B testing of subject lines, messaging, timing, and offers.
• Support in the development and ongoing optimization of the loyalty program.
• Assist with loyalty campaign execution, member communications, and program reporting.
• Help analyze loyalty member behavior and engagement trends.

Requirements

• 2–3 years of experience in retention marketing, lifecycle marketing, or CRM-related roles.
• Hands-on experience executing email and/or SMS campaigns.
• Basic understanding of ecommerce and retention KPIs.
• Strong attention to detail and ability to manage multiple campaigns at once.
• Analytical mindset with comfort working in performance dashboards and reports.
• Strong communication and organizational skills.
• Experience with email and SMS platforms (e.g., Klaviyo or similar).
• Exposure to loyalty programs or customer insights work.
• Experience in DTC or ecommerce environments.
• Interest in customer behavior, lifecycle marketing, and long-term brand building.