Retention Marketing Specialist (Klaviyo) at Balanced Body Inc | Sacramento, CA | $75K/yr – $90K/yr

Balanced Body Inc

Retention Marketing Specialist (Klaviyo)

Sacramento, CA (Hybrid)

$75K/yr – $90K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end Klaviyo email lifecycle and SMS strategy for a high-volume list with data-driven optimization.

Own the Klaviyo lifecycle flows and SMS strategy
Must-have: 9–10/10 Klaviyo proficiency with SKU-level triggers
Standout: Data-driven ownership of 250k+ subscribers and rigorous A/B testing roadmap

Job Description

Responsibilities

Architect the Klaviyo Ecosystem: build, audit, and optimize automated lifecycle—from Welcome Series and Abandoned Carts to Win-back and Replenishment flows
Master the Direct Response Message: write compelling, "human" copy with a focus on timely, plain-text emails over flashy HTML
SMS Strategy Lead: own the SMS channel for high-urgency and VIP engagement
Data-Driven Optimization: own revenue attribution, cohort analysis, and list hygiene for 250k+ subscribers
Rigorous Testing: maintain a constant A/B testing roadmap, testing psychological triggers, send-frequency, and deep segmentation logic

Requirements

5–8+ years of dedicated experience specifically in Email Marketing, Retention, or Lifecycle Marketing
Klaviyo Mastery: 9 or 10 out of 10 in Klaviyo; understand SKU-level triggers, predictive analytics, and how to maintain a pristine sender reputation
Direct Response mindset; able to create curiosity and drive action beyond discounts or sales language
Technical: comfortable with Shopify integrations; able to use data (GA4, Shopify Analytics) to diagnose why a flow isn\'t converting
Local presence: based in the Sacramento area and able to collaborate in the office at least one day a week
Technical Stack: Klaviyo & Shopify (Required); Channels: Email & SMS (Attentive/Postscript experience a plus); Analytics: GA4, Looker Studio, or SQL; Project Management: Wrike or similar tools

Preferred

Attentive/Postscript experience is a plus

Benefits

Medical, Dental, Vision
401(k) plan
Life and Long Term Disability Insurance
Paid time off and holidays

Balanced Body Inc

4.1 Glassdoor

Balanced Body® believes that movement can change people’s lives. We are the leading resource for Pilates equipment, information and education for fitness centers, studios, rehabilitation facilities and home enthusiasts. Founded in 1976, the company was the first to substantially update Joseph Pilates' equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company's CEO and founder, has been awarded 26 U.S. patents for his inventions. Headquartered in Sacramento, Calif., where all its equipment is designed and manufactured, the company actively promotes Pilates to the fitness industry, the medical profession and the media. The company established the 1-800-PILATES service and online Studio Finder to help the public locate instructors and studios in their area. This free service refers more than 1,000 clients a month to instructors and studios internationally. In addition to equipment, Balanced Body offers instructor training and continuing education for Pilates, CoreAlign®, Anatomy in Three DimensionsTM, Bodhi Suspension SystemTM, Balanced Body BarreTM, MOTRTM and other mind-body instructor training programs. We also carry an extensive line of accessories, books, and videos for professionals and home enthusiasts. Visit pilates.com or call 1-800-PILATES for the world's largest selection of Pilates and other mind-body products, for inspiring educational opportunities, and to learn about the benefits of Pilates.

Founded in 1976

Sacramento, California, USA

538 employees (22 in marketing)

www.pilates.com

78% recommend to a friend

93% CEO approval