Responsibilities

• Execute campaigns across email and SMS, including list segmentation, A/B testing, calendar management, and deployment.
• Partner with Marketing, Creative, and Merchandising on marketing calendar alignment and content needs.
• Monitor campaign performance and report on key KPIs such as open rates, click-through, conversion, repeat purchase, and retention.
• Analyze customer segments and identify opportunities to improve targeting, personalization and journey design
• Grow to own lifecycle architecture across the full customer journey: welcome, first purchase, second purchase, post-purchase, replenishment, winback, VIP, and churn-risk segments.
• Develop customer cohort strategies by recency, frequency, monetary value, product affinity, discount sensitivity, and category behavior.
• Partner with Merchandising to turn product drops, seasonal stories, and key category pushes into compelling retention moments.
• Support and refine a structured testing roadmap to improve channel optimization and learnings
• Collaborate with Engineering and Analytics partners to ensure accurate tracking and reporting.
• Assist in identifying opportunities to re-engage lapsed customers or retain high-value customers.

Requirements

• BA/BS degree
• 4-6 years of experience in retention marketing or lifecycle marketing in e-commerce
• Hands-on experience in major ESP platforms like Klaviyo, Braze, or SailThru
• Strong analytical and reporting skills; comfortable working with retention and ecommerce metrics
• Experience executing marketing campaigns with a test-and-learn mindset
• Strong communication and collaboration skills
• Passion for Everlane’s mission and values