Own and optimize daily retention campaigns across email, SMS, and push, deploying Klaviyo and PushOwl flows and running A/B tests.

• Schedules and deploys daily retention campaigns across email, SMS, and web/app push in Klaviyo and PushOwl. Updates flows and sets up A/B tests in Klaviyo.
• Adheres to VICI's 360 calendar, ensuring product and content timelines are met through cross-functional team communication and project management in Asana. Validates inventory levels of marketed products ahead of deployment.
• Assists in creating and optimizing creative briefs for the retention channel calendar to inform creative development. Provides content inspiration and reference materials based on program analysis and competitive research.
• Analyzes campaign performance metrics and documents learnings. Builds and maintains A/B test result decks, customer segmentation insights, and creative performance presentations.
• Collaborates with designers to develop email campaigns from basic brief to execution.
• Coordinates with various departments but also works independently to improve the entire email strategy.
• Optimizes owned workflows by developing templates, repeatable processes, and using AI where appropriate.

Requirements

• BA/BS in business, marketing, analytics, or related field (or equivalent experience)
• 1-4+ years email marketing experience with consumer brands
• Experience working with Klaviyo or similar ESP
• Demonstrated ability to use AI as part of workflow
• Excellent time management and organization skills; meticulous attention to detail
• Proficiency with Windows (Excel, PowerPoint), Mac and Google products, standard applications (Slack, Office365, Chrome, etc.)
• Location: In office every Tuesday, Wednesday & Thursday in Walnut Creek, CA

Preferred

• High attention to detail with ability to manage complex campaigns
• Demonstrated passion for content strategy and optimization within complex high growth environments
• Knowledge of email & SMS analytics and ability to transform data into actionable knowledge