Responsibilities

• Strategic Planning & Activation
• Develop retail media and growth plans tied to client goals and category trends.
• Build media and operational tactics based on those plans, launching campaigns across Walmart, Target, and Amazon.
• Campaign Execution & Optimization
• Lead hands-on campaign management: daily budget pacing, keyword bidding, placement adjustments, and bid-strategy refinements.
• Use consumer behavior data and top-of-search tactics to refine paid search strategies.
• Reporting & Insights Delivery
• Deliver regular performance reporting—monthly, quarterly, and mid-year—highlighting key business trends and category influences.
• Distill insights from data using Excel or Google Sheets to craft optimization recommendations for e-commerce outcomes.
• Monitor marketplace events (e.g. holiday trends, category promotions) and track their impact on campaign performance.
• Client Engagement & Coordination
• Present campaign trends and strategy to clients; participate in calls and internal alignment meetings.
• Maintain clear project prioritization and ensure all deliverables are coordinated and on-time.
• Collaborate with cross-functional partners (analytics, creative, account management) to sync search efforts with broader media strategy.