Retail Media Manager

Responsibilities

• Lead paid retail media strategy and execution in accordance with key marketing objectives, campaigns, and across the consumer journey
• Provide direction to Retail media partners on media activation - delivering media brief (budget, priorities, timing, objectives, KPI’s)
• Collaborates with Retail Activation Team to deliver against product priorities around key timeframes
• In collaboration with Retail media partners, develops comprehensive media plans that align with each brand’s marketing strategy and business objectives
• Has a deeper understanding of retailer audience insights in order to impact strategic recommendations
• Elevates Brand visibility and preference within retailer channels - online and offline
• Set and track channel specific goals and KPI’s, optimizing campaign performance and budget allocation to deliver strong return on investment
• On-site Search (retail) - maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other account metrics.
• Oversee the media budget, ensuring cost-effective allocation of resources and maximizing ROMI
• Leads campaign performance reports, ensuring tags are tracking, revenue tracking. Provides regular reports on key metrics (bi-weekly, monthly, quarterly, annual. Use insights from performance data to refine and improve media strategies)

Requirements

• Bachelor’s Degree
• 6 years in Media experience
• Experience managing external media or platform partners
• Strong analytical skills

Preferred

• Excellent organizational and communication skills
• Demonstrated cross-team collaboration
• Solutions-oriented and resilient; approaches challenges and roadblocks with ideas
• Technical problem-solving abilities
• Excellent management skills to direct internal staff, outside vendors, and partners
• Budget management and negotiation skills
• Mediation to arrive at the best solution for all involved

Benefits

• Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).