Responsibilities

• Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and others
• Own end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysis
• Collaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendars
• Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders
• Partner with retail media networks and third-party tools to enhance campaign execution
• Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices
• Manage relationships with external agencies or platform reps, where applicable

Requirements

• 3–5 years of experience in digital marketing, with a focus on retail media, performance marketing, or eCommerce
• Hands-on experience running campaigns on Amazon Ads, Walmart Connect, or similar platforms
• Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboards
• Knowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metrics
• Ability to manage multiple campaigns across different platforms and categories
• Experience working in a fast-paced, cross-functional environment

Preferred

• Familiarity with DSPs, retail media attribution, and omnichannel strategies is a plus
• Bonus points if you have experience developing full-funnel media strategies and leading planning, execution, and optimization of programmatic campaigns via retail DSPs (Amazon DSP, Walmart DSP, Criteo, Roundel, etc.) with a focus on ROAS, new-to-brand, and audience expansion