Responsibilities

• Own the execution and delivery of the Retail Marketing strategy for select SRA Key Accounts (e.g., Fleet Feet) and lead cross-account initiatives that scale across the channel and are aligned to brand and business objectives.
• Act as a key driver of Specialty/SRA channel strategy execution, contributing retailer insights, leveraging performance data and marketing trends to help shape priorities, programs and investment decisions.
• Own end-to-end cross-functional tactical planning for key stories (e.g., Apparel), partnering with Integrated Marketing and other NA Marketing channels to ensure alignment and execution across retail.
• Co-lead execution of go to market strategy for Specialty channel both internally, at sell-in and the presentation of our plans at bi-annual sales meetings and key account sell-ins
• Serve as subject matter expert in the Specialty channel and Apparel, bringing deep understanding of the runner, retail landscape, and account needs to influence strategy and execution.
• Identify opportunities to scale successful programs and insights across accounts and the broader channel, influencing channel-wide direction.
• Oversight of key Retail Marketing programs and projects from brief-in to in-market execution. (Examples include but are not limited to: Retail go-to-market planning, Run Happy Shop program, Retail In-Store Fixture program, Retail Pop-Ups, Brooks Trailhead, Retailer Direct Mail catalogs, Key Account Future Planning .)

Requirements

• Bachelor’s degree in marketing/sales or related field or equivalent combination of education and/or experience
• 7+ years direct experience in a retail marketing and/or retail promotions related role, preferably in an active lifestyle environment
• Understanding of retail merchandising, promotional timelines, sourcing of retail collateral, and conceptual marketing
• Strong interpersonal and presentation skills
• Understanding of budget management and sourcing
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
• Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
• Proficient in Microsoft Word, PowerPoint, Excel, Outlook.
• A demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help out wherever necessary.
• Ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community.
• Embraces and lives the Brooks values!
• 20% Travel.

Benefits

• Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• PTO - Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
• Location - You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.