Retail Marketing Manager at Sea to Summit Pty Ltd | Broomfield, CO | $95K/yr – $125K/yr

Retail Marketing Manager

Broomfield, CO (Hybrid)

$95K/yr – $125K/yrMid Level5+ years expFull time

Posted 2 months ago

Job Summary

Own North American retail marketing and key account programs with calendar-driven planning, cross-functional alignment, and in-store execution that ties to sales priorities.

Retail Growth: Own the regional GTM calendar, seasonal strategy, and asset handoffs to support priority accounts and activations.
Key Accounts: Build bespoke plans and sales-aligned marketing support for top opportunities and new account activation.
Tradeshow and Merchandising: Lead show planning, booth messaging, in-store activation, and merchandising briefs with lead times.

Job Description

Responsibilities

Own the North American retail GTM calendar, including all planning milestones, approval gates, and cross-functional dependencies from seasonal strategy alignment through to in-season support.
Lead seasonal retail marketing strategy aligned with commercial priorities, account segmentation, and global brand direction identifying key moments, tools, and resource requirements well in advance of execution.
Partner with Sales leadership on account segmentation and translate account tiers into differentiated marketing support plans.
Contribute North American perspective to the global planning cadence, including asset handoffs, seasonal share-backs, and planning cycle inputs.
Develop bespoke marketing plans for priority key accounts, working alongside account reps and sales leadership to align marketing investment with account opportunity.
Build retail marketing pitch decks and sell-in support tools tailored to key and focus accounts.
Integrate into key account planning meetings and ensure marketing timelines are aligned to commercial calendars.
Evaluate and evolve key account programmes including fixture programmes, window contests, and digital co-op based on performance data and rep feedback.
Own the Authorised Dealer Kit programme and foundational merchandising approach for all Sea to Summit retail doors, with particular focus on new account activation.
Manage POP/POS planning, production, and distribution briefing regional production timelines and coordinating with global on asset development.

Direct tech reps, sales agents, and field resources to execute in-store merchandising, clinic programmes, and retail activations.
Support retail staff training and readiness to sell, including clinic kit coordination and ExpertVoice programme management.
Own North American tradeshow planning and activation, applying a prioritisation framework to determine appropriate investment level for each show.
Develop show-specific messaging strategy and brief creative on booth assets, activations, and collateral needs with appropriate lead times.