Retail Marketing Manager at Sea To Summit Pty Ltd | Broomfield, CO | $95K/yr – $125K/yr

Sea To Summit Pty Ltd

Retail Marketing Manager

Broomfield, CO (On-site)

$95K/yr – $125K/yrMid Level5+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own NA retail marketing and seasonal GTM planning with cross-functional delivery and priority-account focus to drive in-store impact.

Retail calendar ownership and cross-functional planning with asset handoffs and in-season support
Bespoke marketing plans and sell-in tools for priority accounts aligned to commercial priorities
In-store activation, fixture programs, trade shows, and dealer-kit development with field execution alignment

Job Description

Own the North American retail GTM calendar, including all planning milestones, approval gates, and cross-functional dependencies from seasonal strategy alignment through to in-season support.
Lead seasonal retail marketing strategy aligned with commercial priorities, account segmentation, and global brand direction identifying key moments, tools, and resource requirements well in advance of execution.
Partner with Sales leadership on account segmentation and translate account tiers into differentiated marketing support plans.
Contribute North American perspective to the global planning cadence, including asset handoffs, seasonal share-backs, and planning cycle inputs.
Develop bespoke marketing plans for priority key accounts, working alongside account reps and sales leadership to align marketing investment with account opportunity.
Build retail marketing pitch decks and sell-in support tools tailored to key and focus accounts.
Integrate into key account planning meetings and ensure marketing timelines are aligned to commercial calendars.
Evaluate and evolve key account programmes including fixture programmes, window contests, and digital co-op based on performance data and rep feedback.
Own the Authorised Dealer Kit programme and foundational merchandising approach for all Sea to Summit retail doors, with particular focus on new account activation.
Manage POP/POS planning, production, and distribution briefing regional production timelines and coordinating with global on asset development.

5–7 years of progressive experience in retail marketing, trade marketing, or brand marketing with demonstrated ownership of strategy and execution.
Proven track record owning a retail or trade marketing calendar and managing cross-functional projects from planning through delivery.
Experience working with wholesale or independent retail channels; outdoor, sporting goods, or adjacent consumer goods industry experience preferred.
Demonstrated ability to direct and activate field resources, agency partners, or sales teams to execute rather than defaulting to doing it themselves.
Strong project management skills with the ability to prioritise across competing demands and operate with a sense of urgency.
Ability to perform quantitative analysis on campaign and programme performance and translate data into actionable recommendations.

Experience working with wholesale or independent retail channels; outdoor, sporting goods, or adjacent consumer goods industry experience preferred.
Proficiency in Adobe Creative Cloud experience (Photoshop, InDesign, Illustrator) is a plus.
Familiarity with ClickUp, Klaviyo, and B2B platforms such as Elastic advantageous.

comprehensive benefits package including health insurance (medical, dental, vision)
retirement match
employee assistance programmes
paid time off
community service leave
paid holidays
wellness stipend
gear allowance
occasional travel for tradeshows, retailer visits, and consumer events