Responsibilities

• Manages the NMB national retail marketing program at the direction of the Director of Marketing. Manages the retail account team to ensure all aspects of the retail marketing program bring the strongest possible results. Participates in regular meetings with the Director of Marketing and retail account team to ensure the retail program fully meets the NMB’s needs.
• Develops retail promotion allocation targets and manages the retail promotions budget, fulfillment (payment) for retail promotions, retail reports, and collateral to maximize the positive impact on the mango industry and ensure equitable support for all retail regions.
• Directs the planning process for the following year’s retail program; overlays the strategic plan objectives with each retail program area, setting the program budget based on available funds and working closely with agencies and retail account managerson the development of the retail program to meet NMB’s goals for the next year.
• Provides insights and support to the Director of Marketing on a variety of projects
• Prepares for and participates in Board meetings, marketing committee meetings, conference calls, and the annual retail team strategic planning meeting. This includes preparing and presenting updates and working with the marketing team to develop the retail portion of the marketing presentations, budgets, agendas and minutes.
• Manages other tasks, such as processing invoices, reviewing financial statements, preparing expense reports, and planning travel.
• Analyze and process market data (Nielsen, 84.51 and others) through template reporting for the benefit of the staff, Board members and industry members.
• Utilizes a CRM platform (e.g. Salesforce) for documenting in progress and completed retail account promotions as well as other reporting activities such as call reports and keeping retail account information up-to-date.

Requirements

• Bachelor's degree or higher in Human resources, Marketing, Marketing, Business Administration, or related field.
• A minimum of 10 years of progressively responsible marketing or retail account management experience involving a variety of campaigns, trade shows, and promotional resources.
• Ability to travel both domestically and overseas, work extended hours, attend Board meetings, professional conferences, and educational programs, with as much as 25 % travel.

Preferred

• Marketing experience involving commodity and not-for-profit organizations and retail accounts is a plus.