Retail Marketing Manager

New York City, NY (On-site)

$100K/yr – $130K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end retail launches and GTM—driving assortment, pricing, positioning, and merchandising across key accounts to lift sell-in and sell-through.

  • Own retail commercialization strategy and in-market launches, aligning cross-functional teams to land on-brand, commercially optimized activations.
  • Translate product strategy into retailer storytelling, pricing, and assortment decisions that move velocity across national and specialty accounts.

Job Description

Own end-to-end retail launches and GTM—driving assortment, pricing, merchandising, and storytelling across key accounts to lift sell-in and sell-through.

  • Own retail commercialization and help drive retail growth and launch impact.
  • lead retail product launches from commercialization planning through in-market execution, owning how our products show up across key retail accounts — assortment, pricing, positioning, merchandising, and the story we tell retailers. You’ll translate product strategy into retail GTM that moves sell-in and sell-through. All yours. If you’ve mastered retail commercialization and you’re ready to break the rules that no longer work, this is where you do it.
  • You step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. You’ll drive retail commercialization across key accounts — partnering closely with Retail Sales, Brand & Product Marketing, Supply Chain, Operations, and Product Development to land launches that are operationally ready, commercially optimized, and on-brand. You set the timelines, call the assortment and merchandising priorities, and decide where retail marketing investment goes.
  • You own retail product launches end-to-end — from commercialization planning to in-market execution — on time and on commercial target
  • You build retail-specific GTM plans — launch timelines, retailer storytelling, assortment positioning, merchandising support, and promotional strategy — tailored to the account, not copy-pasted
  • You make decisions based on signal, not volume
  • You turn consumer insights, retailer feedback, and competitive analysis into real calls on assortment, pricing, and positioning — not slide decks that sit on a shared drive
  • You spot whitespace, optimize product-market fit by account, and push for the assortment moves that grow the channel
  • You partner across Sales, Creative, Operations, and Product to make sure launches are operationally feasible and commercially impactful — and you call out trade-offs before they cost the launch
  • You track sell-through, velocity, and assortment productivity across key accounts, run post-launch reviews, and feed the learnings back into the next launch
  • You build things that scale, improve, or change how we work
  • Experience: 5+ years of experience in retail product marketing, commercialization, or go-to-market execution
  • 5+ years in retail product marketing, commercialization, or retail GTM — ideally launching consumer products into national or specialty retail accounts
  • Deep fluency in retail commercialization, assortment strategy, pricing architecture, and merchandising execution — you know what moves through a retailer’s door and what stalls
  • A track record of turning consumer insight and market trends into retail-ready positioning, retailer pitch stories, and merchandising that actually sells
  • You read the data — sell-through, velocity, channel performance — and use it to make sharper calls, not to justify the ones you’ve already made
  • You’re comfortable with change and ambiguity
  • Strong project management chops — you manage timelines, dependencies, and stakeholders across Sales, Marketing, Product, and Ops without dropping balls
  • You know when work is ready to ship, and when it can evolve
  • You want your work to matter, not just exist
  • Why work at Loop\n\nAt Loop we cut through the noise, so the work that matters actually lands. We go all in on impact, connection, and growth. And you’ll feel that the moment you walk in. You’ll know people across teams fast, because candor is care, wins are celebrated loudly, and fun is taken seriously. And when you go all in at work, you also go all in on life. That’s why we give you 32 vacation days, enough time to recharge, travel, or dive headfirst into whatever makes you happiest.
  • Listed_salary: USD 100000-130000 YEAR
  • press that beautiful apply button and let’s talk.
  • Our story began when Loop's founders, Maarten and Dimitri, had a common problem: ringing ears after a night out. They discovered that they were not alone, as 1 in 4 adults suffer from hearing damage. But why weren't they wearing earplugs? This question sparked the inception of Loop.At Loop, we are dedicated to revolutionizing the way earplugs look, feel, and sound. Whether you need hearing protection or simply want to ensure comfort for your ears, Loop allows you to live life at your own volume.Based in Antwerp with offices in Amsterdam, New York, and Shanghai, we are a rapidly growing team of over 250 people.
  • Loop isn’t for everyone. We might not be a match if you:
  • - Wait for direction instead of taking initiative
  • - Mistake activity for impact
  • - Feel uneasy when things are still taking shape
  • - Prefer alignment meetings over decisions
Loop Earplugs logo

Loop Earplugs

4.6 Glassdoor

Our story began when Loop's founders, Maarten and Dimitri, had a common problem: ringing ears after a night out. They discovered that they were not alone, as 1 in 4 adults suffer from hearing damage. But why weren't they wearing earplugs? This question sparked the inception of Loop.At Loop, we are dedicated to revolutionizing the way earplugs look, feel, and sound. Whether you need hearing protection or simply want to ensure comfort for your ears, Loop allows you to live life at your own volume.Based in Antwerp with offices in Amsterdam, New York, and Shanghai, we are a rapidly growing team of over 250 people. .

Founded in 2016
Antwerp, Flemish Region, BEL
252 employees (77 in marketing)
90% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
4.6M
Monthly Google Ads Budget
$33.2K
Traffic Source Mix
Search
47.4%
Direct
43%
Referral
4.1%
Social
4%
Paid
1.3%

Headcount Trend

Current headcount: ~252

Marketing Team

Marketing Team Size
51 (20% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.5M
Last Raise
$1.1M
Seed, 6 years ago

Funding History

  • Jul 2020
    Seed • $1.1M
  • Sep 2018
    Debt Financing • $173.8K
  • Jul 2018
    Series Unknown • $58.8K

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